Senior Brand Marketing Manager
Maven ClinicSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, Gaming, SportsIndustries
Requirements
- Strategic storyteller who thrives at the intersection of sports entertainment, pop culture, and gaming
- Understands brand building in a digital-first world
- Highly collaborative, endlessly curious, and relentlessly player-first in approach
- Unafraid to champion bold ideas that energize fans and evolve the brand
Responsibilities
- Lead global brand strategy for WWE 2K, driving multi-channel campaign development in collaboration with Product, Creative, Social, Community, and Media teams
- Develop and execute global announce and launch campaigns, including trailers, cover athlete reveals, experiential activations, co-marketing programs, and influencer integrations
- Translate strategic priorities into best-in-class creative assets and content that entertain, inspire, and grow fandom
- Serve as the primary brand stakeholder in cross-functional campaign meetings, ensuring alignment across development, publishing, and WWE stakeholders
- Partner closely with the WWE team on co-branded initiatives, talent activations, and milestone moments tied to WWE tentpole events (e.g. WrestleMania, SummerSlam)
- Drive ongoing brand health by building and executing always-on player engagement and Live Service strategies, including content drops, seasonal beats, and in-game campaigns
- Actively manage the creative development pipeline, providing clear and actionable feedback to internal and external agencies to ensure assets are on-brand, on-brief, and on-time
- Track key campaign KPIs and performance metrics
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the location or work arrangement for this role?
This information is not specified in the job description.
What is the salary or compensation for this position?
This information is not specified in the job description.
What key skills are needed for the Senior Manager, Brand Marketing role?
The role requires being a strategic storyteller who thrives at the intersection of sports entertainment, pop culture, and gaming, with strong brand building skills in a digital-first world, highly collaborative nature, endless curiosity, and a relentlessly player-first approach.
What is the company culture like at 2K?
2K prides itself on creating an inclusive work environment that encourages teams to 'Come as You Are' and do their best work, and they welcome all applicants to apply even if they don’t meet every requirement.
What makes a strong candidate for this position?
A strong candidate is interested in the role and believes they have what it takes to work at 2K, even if they don’t meet every requirement, as the company encourages all applicants to apply.
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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