Senior Live Marketing Specialist at Activision-Blizzard

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, MarketingIndustries

Requirements

Proven experience in campaign setup and segmentation using tools such as Braze, Leanplum, OneSignal, or similar platforms
Understanding of lifecycle marketing flows, campaign logic, and scheduling mechanics
Exceptional attention to detail and a rigorous QA mindset
Analytical skills with the ability to interpret performance metrics and make data-informed recommendations
Comfortable working with large datasets and complex tagging systems
Basic design/UX awareness to ensure engaging and user-friendly messaging
Technically strong, detail-oriented marketer who thrives in a fast-paced environment with deep curiosity about player behaviour and lifecycle optimization
Ability to balance creative execution with analytical precision

Responsibilities

Build, QA, and deploy multi-channel Live Marketing campaigns across platforms such as Braze, App Store Connect, social, and in-game messaging systems, ensuring alignment with product events and business priorities
Define, build, and optimize player segments based on behaviour, lifecycle stage, and targeting criteria
Identify and drive new Live Marketing opportunities by analysing player behaviour, campaign performance, and content gaps — testing innovative approaches to increase engagement and retention
Partner closely with Product and Marketing teams to refine campaign strategy, including timing, frequency, and messaging
Conduct A/B testing to optimize content performance and channel effectiveness
Monitor campaign results, identifying trends, anomalies, and actionable insights
Ensure campaigns are localized and fully aligned with the product calendar
Maintain a high standard of delivery quality, precision, and attention to detail across all Live Marketing initiatives

Skills

Braze

App Store Connect

Live Marketing

Player Segmentation

A/B Testing

Campaign Optimization

Data Analysis

Player Behaviour Analysis

Social Media Marketing

In-game Messaging

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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