d) at Abbott

Wiesbaden, Hesse, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital MarketingIndustries

Requirements

Min. bachelor’s degree in information systems, Computer Science, Business, or a related field
Minimum 5 years of experience as a Business Analyst in digital marketing, eCommerce, CRM, or customer experience IT projects
Proven track record in global, matrix environments
Experience with GxP validation and vendor management
Strong knowledge of Agile SCRUM development methodologies
Ability to define best practices for web and mobile solution design, integrating multiple cloud platforms to achieve business outcomes
Hands-on experience in designing and hosting customer-facing digital assets, including websites and mobile applications
Familiarity with software quality assurance processes and regulatory compliance requirements
Excellent communication skills in English, both written and verbal
Preferred Qualifications & Skills
Master’s degree in business administration, Information Technology, or a related field
Experience in organizational management within large-scale, global business models
Interdisciplinary, intercultural, and influencing skills with the ability to build effective networks
Experience working in globally distributed teams and matrixed environments
Understanding of solutions in Content Management, Digital Asset Management, CRM, Medical Legal Review, content tagging, and workflow design
Ability to interpret and contribute

Responsibilities

Lead structured analysis of business goals, customer journeys (B2C and B2B), and process requirements across marketing and customer experience
Translate complex requirements into clear use cases, process flows, user stories, and functional specifications
Identify risks and gaps—operational, technical, and financial—and recommend improvements
Lead pilot implementations of digital content solutions and ensure smooth handover to service delivery teams
Drive implementation and enhancement of digital platforms including CMS (e.g., AEM), DAM, marketing automation (e.g. Salesforce Marketing Cloud, Braze), and eCommerce integrations
Define and execute the digital content roadmap, including metadata management, content tagging, and information architecture
Act as a liaison between business stakeholders and technical teams to align priorities and expectations
Facilitate workshops, demos, UAT sessions, and reviews with commercial and IT partners
Champion GDPR, healthcare compliance, IT security, and corporate digital governance
Monitor platform performance and drive continuous improvement based on analytics and feedback

Skills

IT Business Analysis

Digital Marketing

CRM

Marketing Automation

Content Management Systems

Digital Asset Management

Customer Journey Mapping

User Stories

Process Flows

Functional Specifications

E-commerce

B2B

B2C

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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