Senior Growth Marketing Manager, Unannounced Game | Irvine, CA at Activision-Blizzard

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

8+ years' experience in CRM, Lifecycle, or Retention Marketing (gaming, entertainment, or live-service preferred)
Proven success architecting CRM frameworks, data flows, automation triggers, and segmentation logic
Deep expertise in CRM technologies, personalization tools, and cross-channel automation
Strong data-driven mindset with ability to translate complex datasets into actionable recommendations
Experience leading experimentation frameworks and developing predictive models for engagement and monetization
Passion for live-service gaming and player-centric outcomes
Ability to partner cross-functionally with Product, Analytics, Data Science, Creative, and Live Ops teams
Skills in building dashboards, measurement standards, and ensuring data accuracy, QA, compliance, and privacy standards

Responsibilities

Architect the lifecycle marketing ecosystem for a new Blizzard game IP—defining CRM data flows, automation triggers, and segmentation logic that power player engagement
Design cross-channel journey frameworks that integrate in-game signals, behavioral data, and content cadence
Partner with Product and Analytics to align lifecycle programs with retention, engagement, and content goals
Build the infrastructure for onboarding, retention, and reactivation programs that adapt dynamically to player behavior
Lead experimentation frameworks that connect CRM activity to core KPIs like retention, churn prevention, and lifetime value
Collaborate with Data Science to develop predictive models for engagement and monetization
Translate complex datasets into actionable recommendations for content, communication, and product strategy
Establish lifecycle dashboards and measurement standards to track player journey health across channels
Evaluate and pilot emerging CRM technologies, personalization tools, and cross-channel automation solutions
Partner with cross-functional partners to evolve platform capabilities and ensure systems scalability and data accuracy
Define QA, compliance, and data hygiene standards for CRM operations
Create testing frameworks that inform broader Blizzard marketing best practices
Serve as the lifecycle SME in go-to-market planning, providing insight into player engagement strategy and communication rhythm
Collaborate with Creative, Product, and Live Ops to ensure CRM content and triggers align with player motivations and franchise voice
Represent Lifecycle Marketing in leadership reviews, franchise syncs, and global marketing forums
Mentor peers and regional teams on lifecycle strategy, data literacy, and experimentation
Drive consistency, reliability, and quality across all lifecycle communications
Ensure alignment with global privacy, opt-in, and localization standards
Document CRM frameworks, decision logic, and best practices for cross-team reference and scalability

Skills

CRM

Audience Segmentation

Player Engagement

Lifecycle Marketing

Data-Driven Marketing

Strategic Planning

Automation Triggers

Behavioral Data

Cross-Channel Journeys

Live-Service Gaming

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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