Senior Growth Campaigns Manager at At-Bay

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Cybersecurity, InsurSec, FintechIndustries

Requirements

Led successful B2B outbound or growth campaigns that generated qualified pipeline and measurable revenue impact
Developed persona-based messaging and tested creative approaches that improved conversion
Partnered closely with Sales and RevOps to optimize segmentation, targeting, and handoffs
Used campaign data to surface insights, guide decisions, and improve outcomes
Worked hands-on in Salesforce, HubSpot, or similar tools to manage, track, and report campaign performance
Proven ability to balance strategic planning with hands-on execution—from concept to measurable results

Responsibilities

Build and execute persona-driven outbound campaigns that generate qualified leads, strengthen customer trust, and convert interest into revenue
Collaborate closely with Sales, Product Marketing, RevOps, and Creative to design scalable programs that blend storytelling with measurable business outcomes
Gain a deep understanding of the business model—how products, services, and distribution channels work together to help customers mitigate digital risk
Launch outbound campaigns from planning through execution and performance measurement
Define clear audience segments and persona insights to guide outbound messaging and targeting
Build strong partnerships with Sales, Product Marketing, and RevOps to ensure alignment on campaign goals and reporting
Audit existing outbound programs to identify quick wins that boost performance and efficiency
Take ownership of multiple outbound campaigns end-to-end, each tied to measurable pipeline contribution
Refine messaging and segmentation based on performance data and feedback from Sales
Launch an account-based initiative that integrates outbound, partner, and event elements
Introduce process improvements that streamline campaign execution and reporting
Deliver regular performance insights to leadership, clearly demonstrating business impact

Skills

Outbound Campaigns

Lead Generation

Persona Development

Campaign Management

Performance Measurement

Audience Segmentation

Storytelling

Sales Collaboration

Product Marketing

RevOps

Program Design

Growth Marketing

At-Bay

Provides insurance and cybersecurity solutions

About At-Bay

At-Bay provides businesses with solutions to manage cyber risk by combining insurance and cybersecurity technology. The company offers various types of specialty insurance, including Cyber, Tech Errors & Omissions (E&O), and Miscellaneous Professional Liability (MPL). At-Bay's approach integrates these insurance products with advanced cybersecurity services, allowing clients to address their cyber risk comprehensively. Unlike many traditional insurance providers, At-Bay focuses specifically on the intersection of insurance and cybersecurity, which sets it apart in the market. The goal of At-Bay is to help businesses effectively manage and mitigate cyber risks while fostering an inclusive workplace and expanding its global presence.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$284MTotal Funding

SERIES_DCompany Stage

Cybersecurity, Financial ServicesIndustries

201-500Employees

Benefits

Health, dental, & vision

20 days paid vacation

401k

Paid parental leave

Quarterly wellness days & mental health resources

Flexible working hours & remote work

Investment in learning & development

Life insurance & disability

Risks

Shutdown of Relay platform may indicate financial or strategic challenges.

Increase in ransomware incidents could lead to higher claims and insurance payouts.

Dependency on CrowdStrike's technology poses risks if partnership dynamics change.

Differentiation

At-Bay integrates insurance and cybersecurity, offering a unique InsurSec solution.

The company provides comprehensive Cyber, Tech E&O, and MPL insurance coverage.

At-Bay's proprietary cybersecurity solutions include the At-Bay Stance Managed Detection & Response.

Upsides

Expansion of Cyber and Tech E&O coverage taps into larger enterprise markets.

Partnership with CrowdStrike enhances cyber resilience for SMBs with advanced security capabilities.

AI-driven risk assessments improve underwriting and claims processing, reducing costs.

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