[Remote] Field Marketing Manager, West at Astronomer

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, DataOps, SaaSIndustries

Requirements

SaaS/tech industry experience with an understanding of B2B marketing
Ability to work closely with a distributed sales team across multiple geographies
Strong execution skills around planning, managing, and reporting on multiple events concurrently
Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers
Data driven and ROI-focused approach to program execution and reporting
~30% travel required
Must be based in the Bay Area

Responsibilities

Leverage regional market knowledge to create regional marketing plans and communicate the plans to sales in a timely manner
Build and execute marketing programs for the West region that integrate sales and marketing requirements that support pipeline and revenue goals
Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans
Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more
Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed
Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs
Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationEvent ManagementPipeline GenerationMarketing OperationsSales EnablementCampaign ManagementTradeshowsRoadshowsABMKPIsForecasting

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What experience is required for this role?

Candidates need SaaS/tech industry experience with B2B marketing understanding, ability to work with distributed sales teams, strong execution skills for managing multiple events, experience partnering with stakeholders, and a data-driven ROI-focused approach.

What is the company culture like?

Astronomer has a collaborative culture as a high-growth tech startup.

Is travel required for this role?

Yes, approximately 30% travel is required.

Where must candidates be based for this role?

Candidates must be based in the West region, though the exact details are not fully specified.

Astronomer

Data orchestration platform for pipeline management

About Astronomer

Astronomer.io provides a data orchestration platform that utilizes Apache Airflow to simplify the deployment of data pipelines. Its main product, Astro, helps businesses manage and monitor their data flows, allowing them to focus on delivering essential data pipelines. The platform supports data unification across various clouds and offers over 1500 integrations, making it suitable for data and machine learning teams in industries like finance and e-commerce. Astronomer.io distinguishes itself from competitors by offering enterprise-grade security, zero-downtime upgrades for Airflow, and tools for monitoring pipeline health, which enhance compute efficiency and reduce delays in task scheduling. The company's goal is to empower organizations to optimize their data strategies and achieve a significant return on investment by ensuring their applications operate with maximum reliability.

Cincinnati, OhioHeadquarters

2018Year Founded

$272.1MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Remote Work Options

Company Equity

Risks

Increased competition from platforms like Prefect and Dagster poses a market challenge.

Over-reliance on Apache Airflow could be risky if community focus shifts.

Rapid AI advancements may outpace Astronomer's feature integration, risking client dissatisfaction.

Differentiation

Astronomer offers Astro, a modern data orchestration platform powered by Apache Airflow.

Astro enables data teams to build, run, and observe data pipelines-as-code efficiently.

Astronomer provides enterprise-grade security and over 1500 integrations for data unification.

Upsides

Astronomer's revenue grew over 200% in H1 2023, indicating strong market demand.

Collaboration with Microsoft Azure enhances Astronomer's cloud-native data orchestration capabilities.

Integration with Anyscale boosts Astronomer's offering for scalable machine learning workflows.

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