Senior Marketing Manager, LATAM
Life360Salary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries
Requirements
- At least 6+ years relevant Field Marketing experience in a B2B SaaS environment
- Ability to develop close, trusting relationships with sales as well as collaborate effectively with marketing, regional counterparts, and the product team
- Experience executing creative, impactful field marketing programs for executives and technical teams
- Take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
- Proactive and excellent at designing and executing demand generation activities, with a track record of delivering results
- Strong stakeholder communication and management skills
- Operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
- Organized and detail-oriented, but adaptive to new learnings
- Solid understanding of business management and operations, including finance/revenue/pipeline principles
- Data-driven and focused on tracking, measuring and analyzing activity performance and ROI
- Bonus Points For
- Leadership and previous management experience
- Full Stack Marketing experience including digital
- Experience in the analytics industry, or a similarly technical B2B vertical
- Specialization in any of the following: on/offline events, partner marketing, customer retention/virality programs, or ABM
Responsibilities
- Collaborate with the marketing, sales, and regional teams to build and execute a strong field marketing strategy that fills the top of the funnel pipeline, using a variety of tactics including on and offline events, local campaigns (e.g. ABM), and co-marketing with partners
- Track, measure, and share the impact of every program related to our overall GTM strategy
- Manage overall budget and LATAM activity calendar for the fiscal year
- Work closely with customer success org, ensuring we always include and invite happy brand advocates to participate in our field programs
- Be an advocate for the field and help the rest of the marketing department understand their priorities
- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
- Work closely with our partnerships team to build strong co-marketing relationships within our technology, resell and solution partners to execute co-selling campaigns, joint events and regional field sales campaigns
- Contribute actively to the global field marketing organization, sharing key learnings, best practices and creation of shared processes and content
Skills
Field Marketing
ABM
Events Management
Co-Marketing
Partner Ecosystem
GTM Strategy
Pipeline Generation
Budget Management
Marketing Analytics
Sales Collaboration
Mixpanel
Data analytics for user behavior insights
About Mixpanel
Mixpanel provides data analytics tools that help businesses understand user interactions with their products. It tracks user behavior and measures engagement on websites and mobile applications, allowing companies to gain insights into how users engage with their digital platforms. Mixpanel's services are offered through a subscription model, where clients pay a recurring fee based on the volume of data tracked and features accessed. This model supports a steady revenue stream and enables ongoing improvements to the platform. Key features include event tracking, user segmentation, funnel analysis, and retention reports, which assist businesses in identifying trends and making informed decisions to enhance user experience. Mixpanel differentiates itself by focusing on comprehensive analytics tailored for tech startups, e-commerce businesses, and large enterprises, aiming to empower these companies to optimize user engagement and drive growth.
San Francisco, CaliforniaHeadquarters
2009Year Founded
$269.6MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees
Benefits
Competitive compensation
Company stock options
Sabbatical policy
PTO
Volunteer time off
Parental leave
Mental health resources
401(k) match
Health, dental,& vision coverage
Flexible work from home options
Learning & development stipend
Professional growth hours
Risks
Increased competition from Amplitude and Heap may affect market share.
Data privacy concerns may arise from integrations with platforms like BigQuery.
Growing demand for personalization pressures Mixpanel to enhance analytics capabilities.
Differentiation
Mixpanel offers real-time analytics across devices, enhancing user experience insights.
The SaaS model ensures steady revenue and continuous platform improvement.
Mixpanel's embeddable reports enhance collaboration in tools like FigJam and Coda.
Upsides
Integration with BigQuery enhances data exploration for data-driven companies.
Recognition as a 'Market Leader' boosts Mixpanel's market credibility.
Partnership with Seven Peaks expands Mixpanel's reach in the APAC region.
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