Senior Field/Channel Marketing Manager – Latin America & Southern US

Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Networking, Cybersecurity, SoftwareIndustries

Requirements

Candidates must be fluent in Spanish, as interviews will be conducted in Spanish. Fluency in Brazilian Portuguese is a plus. The ideal candidate will have experience marketing networking technology to end-user customers and through channel partners, including distributors, value-added resellers, and managed service providers. Extensive travel within the Latin America region (50%) is required, and the candidate should preferably be located in Latin America, Puerto Rico, Southern Florida, or Southern Texas.

Responsibilities

The Senior Field & Channel Marketing Manager will develop strategy, define programs and tactics, and execute local marketing campaigns, field events, and channel events to drive sales of BlueCat's Intelligent Network Operations portfolio. This includes planning and executing regional marketing events, implementing channel partner and demand generation programs, analyzing program performance, and developing marketing campaigns for and through channel partners. The role also involves collaborating with partners on joint marketing campaigns, ensuring channel partners are trained, managing marketing budgets, developing and managing marketing materials, tracking campaign performance, and focusing on new logo acquisition and upsell campaigns. Building and maintaining relationships with key stakeholders is also a key responsibility.

Skills

Field Marketing

Channel Marketing

Networking Technology

Sales Enablement

Campaign Management

Event Management

Partner Marketing

Demand Generation

Spanish Fluency

Network Observability

Unified DDI

Network Assurance

BlueCat

Provides Adaptive DNS and network security solutions

About BlueCat

BlueCat Networks provides Adaptive DNS solutions that improve network security, efficiency, and management of hybrid cloud environments. Their products include DNS, DHCP, and IPAM solutions, which help businesses automate network functions, minimize risks, and comply with industry standards. Unlike many competitors, BlueCat focuses on transforming DNS into a security asset, enabling organizations to quickly identify and address network threats. The company aims to support enterprises in their digital transformation efforts by offering a unified view of their network, simplifying tasks for DevOps and NetOps teams through automation.

Toronto, CanadaHeadquarters

2001Year Founded

$27MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Professional Development Budget

Wellness Program

Employee Recognition Program

Risks

Integration challenges from LiveAction acquisition may disrupt operations and customer service.

Expansion in APAC exposes BlueCat to competition from established local players.

Zero Trust DNS introduction may face resistance, slowing adoption rates.

Differentiation

BlueCat specializes in Adaptive DNS, enhancing network security and hybrid cloud management.

Their solutions automate network functions, reducing risks and ensuring compliance.

BlueCat transforms DNS into a robust defense line, rapidly detecting network threats.

Upsides

Increased demand for hybrid cloud solutions boosts need for BlueCat's DNS management tools.

Zero Trust security models create opportunities for BlueCat's DNS-based security solutions.

Acquisition of LiveAction enhances BlueCat's network performance monitoring capabilities.

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