Head of Americas Regional Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Software, TelecommunicationsIndustries

Requirements

Candidates must have 10 years of senior-level field marketing experience in the software and technology sectors, with a proven track record of driving measurable pipeline and ARR impact in partnership with enterprise sales teams. Expertise across field marketing, ABM, and channel marketing, including strong knowledge of event strategy, executive programs, and partner ecosystems, is required. Experience working in a global, matrixed organization with centralized COEs and regional execution, along with exceptional leadership skills to motivate and scale high-performing teams, is essential. A data-driven mindset, the ability to translate marketing performance into sales outcomes, and excellent communication, influence, and stakeholder management skills are also necessary.

Responsibilities

The Head of Americas Regional Marketing will develop and execute the Americas marketing strategy aligned with sales priorities, ARR targets, and pipeline goals. This role involves leading and growing a team across field marketing, events, ABM, and channel marketing, and partnering with global COE teams to activate global campaigns. Responsibilities include driving regional demand generation through strategic events and localized campaigns, leading presence at industry trade shows and executive roundtables, and building and executing ABM programs for top enterprise accounts. The role also entails developing and executing marketing programs with key channel and alliance partners, acting as a trusted partner to regional Sales leadership, and owning regional marketing pipeline targets, ensuring alignment to business objectives and adjusting strategies for maximum ROI.

Skills

Marketing Strategy

Pipeline Generation

ARR Growth

Market Presence

Field Marketing

Events

Account-Based Marketing (ABM)

Channel Marketing

Sales Collaboration

Cross-functional Collaboration

Demand Generation

Executive Programs

Trade Shows

Customer Events

Executive Roundtables

Brand Building

Digital Marketing

Communications

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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