Senior Executive - Programmatic at Global Worldwide

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Digital MarketingIndustries

Requirements

2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns
Proficiency in campaign monitoring, optimization, and troubleshooting
Strong analytical skills with the ability to interpret data and generate insights
Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation
Excellent communication and interpersonal skills for client interaction and internal collaboration
Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads, Campaign Manager 360)
Familiarity with audience targeting strategies, remarketing, and display/video ad formats
Detail-oriented with the ability to manage multiple campaigns simultaneously
Certification in DV360 or Google Marketing Platform is preferred but not mandatory

Responsibilities

Plan, execute, and optimize programmatic advertising campaigns using DV360
Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR, Reach, etc.)
Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights
Collaborate with internal teams to align campaign strategies with overall business objectives
Troubleshoot and resolve technical issues related to programmatic campaigns
Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns
Conduct audience research and leverage data-driven insights to refine targeting strategies
Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360

Skills

DV360

Excel

Pivot Tables

VLOOKUP

Google Ads

Campaign Manager 360

Google Marketing Platform

Audience Targeting

Remarketing

Programmatic Advertising

Global Worldwide

Leads in agriculture, materials science, and gaming

About Global Worldwide

Global Worldwide operates in multiple sectors, including agriculture, materials science, genetic engineering, election management systems, and pharmaceutical testing. The company utilizes scientific methods to create solutions that address global challenges and fulfill customer needs. Recently, it has ventured into mobile video game development, applying its expertise to design engaging digital experiences. Global Worldwide distinguishes itself from competitors by combining its long-standing industry knowledge with new digital initiatives, allowing it to serve a diverse clientele through various revenue streams such as product sales, service contracts, and digital content. The company's goal is to continuously adapt and evolve, ensuring it meets the demands of changing global markets.

Atlanta, GeorgiaHeadquarters

1945Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, Consumer Software, Biotechnology, GamingIndustries

51-200Employees

Risks

Genetic engineering faces scrutiny and potential regulation due to ethical concerns.

Competition from Tencent and Activision Blizzard threatens Global Worldwide's gaming division.

Election management systems risk backlash over security and integrity concerns.

Differentiation

Global Worldwide excels in diverse sectors, including agriculture and genetic engineering.

The company integrates historical strengths with new ventures like mobile video games.

Global Worldwide's multifaceted business model spans product sales, services, and digital content.

Upsides

Demand for sustainable agriculture boosts Global Worldwide's precision farming technologies.

Biodegradable materials create opportunities in Global Worldwide's materials science division.

CRISPR advancements enhance Global Worldwide's genetic engineering capabilities.

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