Senior, Energy Brand APLA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Sportswear, Marketing, FashionIndustries

Requirements

5+ years of marketing, brand, or cultural strategy experience
Experience in fashion, streetwear, or cultural brand marketing
Deep appreciation for cultural nuance and local insight, from Seoul to São Paulo
Exceptional storytelling, presentation, and relationship management skills
Strong understanding of digital, influencer, and experiential marketing
Bachelor’s degree in Marketing, Communications, or a related field (or suitable combination of education, experience, and training)
Strategic Nike marketing expert with experience in brand and marketing
Passionate about community, culture, sneakers, and style
Ability to develop strong working relationships with management and external resources
Strategic thinker and doer who can connect dots across APLA and execute in fast-paced markets
Ability to navigate and influence across broad internal matrix organization
Expert on visionary sneaker and style obsessed consumer mindsets, marketplace, content performance KPIs, trends, and business

Responsibilities

Partner across territories to develop, guide, and execute seasonal energy plans, from concept to marketplace launch
Support strategic alignment between APLA and territories on seasonal stories, product priorities, and creative direction
Lead cross-market storytelling, connecting consumer insights and creative ideas that express the energy of APLA cities
Collaborate with global and local teams to ensure Energy initiatives feel authentic, relevant, and distinct by market
Support campaign execution, creative production, and partner communication to deliver culturally credible activations
Track and share performance learnings across markets to inform future offense
Support and elevate the Energy strategy across the region, driving cultural resonance and energy around Nike’s most style-led products and collaborations
Enable territories to successfully develop and execute marketing plans with the right resources and information

Skills

Nike Marketing

Brand Strategy

Marketing Planning

Consumer Insights

Creative Direction

Campaign Execution

Cross-Market Storytelling

Cultural Resonance

Relationship Management

Strategic Thinking

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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