Senior eCommerce Analyst

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Mobile Applications, Data & AnalyticsIndustries

Requirements

The ideal candidate will have a strong understanding of web analytics tools such as Google Analytics or Adobe Analytics, data visualization skills, and the ability to translate complex data into actionable insights. Proficiency in utilizing Google Analytics, web and app events, and backend transactional data is essential. A strong foundation in data analysis, technical skills, and a keen understanding of the eCommerce landscape are required.

Responsibilities

The Senior eCommerce Analyst will be responsible for providing comprehensive analysis of full funnel behavior from top of funnel through point of sale and beyond. They will monitor and analyze key e-commerce metrics across DTC and marketing channels, and analyze and optimize the end-to-end customer journey using LLM/AI-driven solutions. The role involves working closely with eCommerce DTC, growth marketing, product management, engineering, and design teams to define the eCommerce analytics strategy and implementation.

Skills

eCommerce

Analytics

Data Analysis

Web Ecosystem

Marketing Analytics

Data Resources

Business Problems

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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