Senior Director, Strategic Engagement - The McDonald's Division at The Coca-Cola Company

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Franchise, Consumer GoodsIndustries

Requirements

Solid foundation of how McDonald’s franchise business operates, including menu commercialization, franchise operations, owner/operator KPIs, national marketing, and how its various groups and committees work together
Proven ability to build, strengthen, and sustain relationships with diverse stakeholder groups at all levels (leadership, owner/operator, cross-functional partners, and NAOU)
Skilled at navigating complex organizations and aligning multiple perspectives toward common goals
Strong executive presence

Responsibilities

Plans and leads execution of strategic engagement with McDonald’s U.S. stakeholder groups—including franchise leadership, affinity groups, and the supplier advisory council—in partnership with TMD leadership and various NAOU networks to strengthen collaboration and maximize partnership value
Leverages consumer, business, and performance insights to collaborate and engage with operator decision-makers, aiming to enhance and expand our collective business through value creation and implementation of strategies that support growth
Develops an overall engagement plan and process for managing and selecting key stakeholders at The Coca-Cola Company hospitality events to advance our strategic priorities
Establishes and manages The Coca-Cola Company Leadership Council consisting of key McDonald’s Owner-Operator leadership to communicate key messages, gather feedback, and develop ongoing strategies for mutual business growth
Ensures TMD NA adherence to and leverage of the Division’s customer relationship management tools to create relationship and influencing maps of critical stakeholders and key decision makers
Partners across The McDonald’s Division and with other TCCC resources to drive insight-based thought leadership, annual planning, and key national business growth initiatives

Skills

Strategic Engagement

Stakeholder Management

Business Development

Partnership Management

Franchise Relations

Leadership

Consulting

Growth Strategy

Public Affairs

Insights Analysis

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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