Director of Product Marketing
TalkiatrySalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, B2BIndustries
Requirements
- 15+ years of relevant marketing experience, with a minimum of 5+ years of commercial/B2B experience aligned with key customer & sales enablement activities inclusive of lead generation, pipeline building, customer onboarding, etc
- Strong executive presence with the ability to manage up and across business and cross-functional leadership
- Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments
- Strong strategic and operational balance—able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels including owned channels (site, CRM), paid media, social media & content marketing, sales enablement, etc
- Expertise in competitive and evolving markets, with a focus on driving adoption, customer engagement, and revenue growth
- Prior MarTech experience, including experience working with B2B capabilities such as Marketo, Salesforce, Adobe Experience
Responsibilities
- Lead and inspire a world-class marketing team: manage and mentor a high-performing team spanning brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth
- Define and drive marketing strategy: own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement, etc
- Establish brand positioning: shape and evolve Walmart Business’ brand to reflect the needs of B2B customers and elevate market presence
- Own go-to-market (GTM) execution: develop and execute GTM strategies for new product and feature launches, working closely with product, sales, and operations teams
- Drive membership growth: build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members
- Use data to optimize performance: define KPIs and continuously experiment, leveraging data and analytics to refine messaging, targeting, campaigns, and more
- Cross-functional collaboration: collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities
- Sales enablement: work closely with Sales and Revenue Operations teams to develop sales collateral, testimonials, and other materials for account executives
- Influence and advocate: represent the voice of the business customer across the organization and champion marketing’s role in driving B2B growth
Skills
B2B Marketing
Product Marketing
Brand Development
Performance Marketing
Sales Enablement
Go-to-Market
Customer Segmentation
Marketing Strategy
Digital Media
Content Marketing
Marketing Operations
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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