Kraken

Senior Director, Product Growth

United States

Kraken Logo
$195,000 – $323,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Cryptocurrency, BlockchainIndustries

Requirements

Candidates should possess a Bachelor's degree in a related field such as Business, Marketing, or Economics, and have at least 8 years of experience in product growth, with a strong focus on product-led growth (PLG) strategies. Demonstrated experience leading and scaling high-performing growth teams is essential, along with a deep understanding of user behavior and data-driven decision-making.

Responsibilities

As a Senior Director of Product Growth, you will own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization, architect scalable growth systems, build and lead a global growth team, be a deeply data-driven operator, and collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives.

Skills

Product-Led Growth
Growth Strategy
Team Building
Data Analysis
A/B Testing
Experimentation
Cross-Functional Collaboration
Crypto
Blockchain

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

Key Metrics

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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