Senior Director, Play

Position Overview

• Location Type: Remote (United States) or US Offices
• Job Type: Full-time
• Salary: Not specified

Fetch is seeking a Senior Director of Play to lead its mobile gaming vertical within the New Markets (Expanded Core) division. This is a high-impact, cross-functional leadership role responsible for the vision, strategy, partnerships, and performance of Fetch’s gaming ecosystem. The goal is to develop a sustainable growth engine that leverages mobile gaming to drive user engagement, retention, and monetization. The Senior Director of Play will report to the GM of Expanded Core and be a key member of the vertical leadership team, leading end-to-end initiatives from partner sourcing and integration scaling to informing product roadmaps and unlocking new revenue streams. This role is ideal for a commercially minded operator with deep experience in the mobile gaming industry, proven success in partnerships or business leadership, and a track record of scaling new business lines in high-growth environments.

Company Information

Fetch's Rewards App is used by millions of people monthly, offering rewards for purchasing favorite brands and more. Fetch aims to empower consumers to live rewarded throughout their day, having delivered over $1 billion in rewards and earned over 5 million five-star reviews. The company has received investments from SoftBank, Univision, and Hamilton Lane, and partners with a range of brands from challenger to Fortune 500. Fetch is recognized for reshaping how brands and consumers connect, driving brand loyalty and creating lifelong consumers through its points system. User and partner success are central to Fetch's mission, extending this commitment to its employees. Fetch has been ranked as one of America’s Best Startup Employers by Forbes for two consecutive years, fostering a people-first culture built on trust, accountability, and innovation, encouraging employees to challenge ideas, think bigger, and bring fun to work. Fetch is an equal employment opportunity employer.

Responsibilities

• Vertical Ownership & Strategy:
  • Serve as the P&L owner for the Play (mobile gaming) vertical, driving strategy, execution, and results across user growth, engagement, and revenue.
  • Define and articulate the long-term vision for Fetch’s role in the gaming ecosystem, including strategic positioning, market opportunities, and innovation pathways.
• Partnership Leadership:
  • Serve as the primary relationship owner for key partners, ensuring alignment on goals, seamless execution, and mutual growth.
  • Drive ongoing performance reviews with partners, uncovering opportunities to optimize engagement, campaign performance, and ROI.
  • Collaborate cross-functionally to ensure internal teams are delivering against partner expectations, SLAs, and shared success metrics.
  • Establish best practices, reporting frameworks, and communication cadences that promote transparency and strong joint outcomes.
• Product & Experience Collaboration:
  • Partner with Product, Engineering, and Marketing teams to deliver gaming-driven user experiences that enhance the core Fetch app.
  • Drive initiatives that integrate gamification, rewards, or gameplay mechanics to increase daily engagement.
• Operational & Cross-Functional Leadership:
  • Lead cross-functional squads to drive execution against quarterly and annual goals.
  • Collaborate with Finance, Marketing, Legal, and other departments to align roadmaps and operational plans with business priorities.
  • Monitor and report on performance metrics, ensuring the Play vertical meets targets and continuously improves.

Requirements

• Deep experience in the mobile gaming industry.
• Proven success in partnerships or business leadership.
• Track record of scaling new business lines in high-growth environments.
• Commercially minded operator.