Senior Director of Marketing & Growth at Wooga

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Proven solid experience in mobile games marketing, including senior leadership roles
Deep expertise in UA strategy, creative testing, campaign scaling, and ROI optimization
Track record of growing games through performance-driven marketing
Strong leadership skills with a passion for mentoring and growing cross-functional teams
Data-literate and experienced in working closely with BI and data science teams
Comfortable with strategic decision-making and hands-on execution
Highly collaborative and communicative — able to align stakeholders and build strong partnerships
Expert about games, players, and the challenge of unlocking smart growth in a fast-paced environment

Responsibilities

Lead and develop the full Marketing & Growth organization, including Performance Marketing, Brand Marketing, Creative Strategy, Marketing PMs, and Organic Growth (ASO/SEO)
Define and drive Wooga’s user growth strategy, balancing short-term ROI and long-term brand equity
Own audience acquisition strategy with focus on scaling high-quality, high-LTV user segments
Guide creative strategy and testing with a data-first mindset; champion iterative improvement
Identify and prioritize markets and platforms with the highest growth potential
Represent the marketing organization in company leadership forums and coordinate cross-functionally with Product, Monetization, LiveOps, and BI teams
Maintain and grow strategic relationships with key platforms, ad networks, and UA partners
Oversee the development of brand/IP partnerships and ensure brand alignment across all channels
Partner closely with game teams to influence features, funnels, and positioning that impact user acquisition and conversion
Align marketing execution with broader business targets and ensure coordination across departments

Skills

Key technologies and capabilities for this role

Performance MarketingBrand MarketingCreative StrategyASOSEOUser AcquisitionGrowth StrategyUA OperationsOrganic Growth

Questions & Answers

Common questions about this position

What is the salary for the Senior Director of Marketing & Growth role?

This information is not specified in the job description.

Is this position remote or based in a specific location?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need proven solid experience in mobile games marketing, including senior leadership roles, and deep expertise in UA strategy.

What is the company culture like at Wooga?

Wooga offers a diverse, creative, and friendly environment with a razor-sharp focus on story-driven casual games, excellent craftsmanship, collaborative working, and strong values. They are based in Berlin with over 300 employees from around the world and are proud to be in the TOP 1% of employers in Germany.

What makes a strong candidate for this Senior Director role?

A strong candidate has proven experience in mobile games marketing with senior leadership roles, deep UA strategy expertise, a sharp eye for performance, collaborative mindset, and passion for growth through experimentation, storytelling, and execution.

Wooga

Develops narrative-driven mobile games

About Wooga

Wooga develops mobile games that focus on narrative and storytelling, aiming to engage casual gamers with compelling stories. Their games, such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," combine puzzle-solving with immersive storylines, providing unique gameplay experiences. Wooga operates on a free-to-play model, allowing players to download and play games for free while generating revenue through in-app purchases and advertisements. The company differentiates itself by investing heavily in art, game design, and user acquisition strategies to create high-quality games that keep players engaged. Wooga's goal is to captivate players with thoughtful narratives and ensure they return for more.

Berlin, GermanyHeadquarters

2009Year Founded

$31.3MTotal Funding

ACQUISITIONCompany Stage

GamingIndustries

201-500Employees