Digital Analytics Lead

Employment Type: Full time

Company: Humana

Position Overview

Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.

Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization, and will be critical in our growth plans.

Our brokerage business digital team is looking for a Digital Analytics Lead to join us in transforming healthcare. In this role, the Digital Analytics Lead will identify unique insights and solve complex business challenges using a variety of data sources. The individual in this role will be expected to bring creativity and clearly articulate these insights, recommendations, and actions to a variety of key business decision makers within the business and drive results. The Digital Analytics Lead will utilize various tools, technologies, applications, and best practices to analyze and present insightful, actionable information.

Key Accountabilities

Reporting to the Head of Digital Product, the Digital Analytics Lead will:

• Serve as a subject matter expert in Business Intelligence to identify unique insights and solve complex business challenges using a variety of data sources.
• Provide strategic thought-leadership within the organization and with partner organizations in the enterprise on best-practices in Business Intelligence.
• Provide ongoing data, analysis, and insights to the cross-functional product development team with the objective of optimizing sales performance and improving member experience.
• Build and present story-driven presentations based on analytics.
• Create dashboards, primarily in the Adobe Experience Platform and Excel, that track progress against digital channel sales and related targets (e.g., funnel conversion rate, bounce rate).
• Lead the relationship with Engineering partners related to ensuring digital tagging and instrumentation is planned for, such that digital channel analytics and reporting are happening as planned.
• Be passionate about contributing to an organization focused on continuously improving consumer experiences and business outcomes.
• Own multiple projects, activities, and processes while collaborating with adjacent business intelligence and data science teams to drive digital reporting strategy and outcomes.
• Manage and prioritize requests from team members and cross-functional partners and set realistic expectations.
• Dig beneath the surface of a problem to ascertain the “Why” in the backend data, uncover the true reasons data patterns and skews may be showing up, and convert those findings into clearly understandable, data-backed recommendations to influence future digital experience strategies.
• Be responsible for uncovering data anomalies, discovering business insights, and identifying opportunities.
• Communicate and present findings, orally and visually, in a way that can be easily understood by business counterparts.

Personal Attributes

The ideal candidate for the Digital Analytics Lead possesses the following attributes:

• Possesses a growth mindset, natural curiosity, and openness to learning through feedback.