Senior Director, Media Partnerships at DeepIntent

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Advertising, Digital MediaIndustries

Requirements

8+ years experience working with programmatic platform technologies, Data, DSPs, SSPs, Ad Exchanges, Ad Servers and Verification tools
8+ years working in AdTech in a business development capacity with a focus on monetizing enterprise software and programmatic solutions with holding companies and agencies
Strong verbal and written communication skills
Detail oriented, well organized, flexible, comfortable working independently, and have the technical aptitude to learn new technologies
Self-motivated with high energy and willingness to adapt
Strong understanding of the health media ecosystem, including Point of Care (POC), Endemic Publishers (i.e. academic journals), and EHRs (Electronic Health Record systems), and the complex relationship between supply and demand
Based in NYC or remote and willing to work in EST and travel to NYC for periodic business meetings

Responsibilities

Source New Partners / Build our Network: Identify and engage with prospective partners who own health-oriented media properties and other health-related experiences that capture the attention of HCPs, patients and health consumers audiences
Manage Partner Pipeline: Proactively handle inbound partner leads from external sources and internal referrals, qualifying and prioritizing opportunities to ensure timely follow-up and maximize partnership growth and revenue potential
Lead Partner Enablement & Marketing: Plan, coordinate, and execute joint marketing initiatives, co-branded campaigns, and partner training programs to strengthen relationships, deepen understanding of DeepIntent’s platform, and drive adoption across the marketplace
Oversee Commercial Negotiations: Lead financial and contractual discussions with key partners, developing and finalizing agreements related to rebates, incentive programs, revenue share models, and other strategic financial arrangements
Drive Strategic Partnership Growth: Collaborate with partners to create and implement business plans that expand scaled access to premium supply, unlock new monetization opportunities, and enable integration of advanced technologies and capabilities
Advise on Product & Technical Enhancements: Continuously evaluate supply workflows, product features, and technical integrations, providing strategic recommendations to optimize performance, streamline operations, and enhance partner satisfaction

Skills

Media Partnerships

Healthcare Advertising

Point of Care

Endemic Publishers

EHR Systems

Partner Pipeline Management

Commercial Negotiations

Revenue Share Models

Business Development

Joint Marketing

Partner Enablement

DeepIntent

Healthcare advertising technology and demand-side platform

About DeepIntent

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

New York City, New YorkHeadquarters

2016Year Founded

$45MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, HealthcareIndustries

51-200Employees

Benefits

Remote Work Options

Performance Bonus

Risks

Scrutiny on third-party data vendors may lead to compliance challenges.

Data privacy regulation changes could impact partnerships and data sharing.

Integration with Acxiom poses risks related to data breaches or misuse.

Differentiation

DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.

The proprietary ID graph enables precise targeting of healthcare professionals and patients.

Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

Upsides

Partnership with Everyday Health Group expands access to premium health segments.

Integration with Acxiom enhances data capabilities and marketing performance.

Winning the Digiday Media Award boosts DeepIntent's industry credibility.

Land your dream remote job 3x faster with AI

Try Jobo Free