Senior Director, Marketing at Diligent Corporation

Washington, District of Columbia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Governance Risk Compliance, SaaS, TechnologyIndustries

Requirements

10+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline
8+ years of experience successfully managing and leading high-performing teams of at least 3+ members
4+ years of driving and scaling ABM
Proven track record (inferred from context)

Responsibilities

Grow and deliver marketing activities and pipeline for the America region by attending, hosting and launching regional specific campaigns and events with existing customers
Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals
Partner with Solutions Marketing to identify market trends, competitive landscape, and addressable market to guide regional priorities
Develop and execute customer-driven, regional marketing strategies and programs to increase demand, pipeline and expansion
Work closely with teams across Marketing to formulate and drive initiatives – webinars, campaigns, events, conferences, and seminars - to generate or nurture qualified leads from target accounts and accelerate pipeline
Lead the teams that own execution for targeted 3rd party regional event, campaigns, and field plays. Ensure seamless execution from concept to post-event analysis
Closely monitor KPIs and metrics to measure program effectiveness. Analyse data to optimize programs and demonstrate ROI to senior management
Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI
Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities
Establish and maintain strong relationships with stakeholders, including sales team, product marketing, solutions marketing, demand generation, content marketing, brand, and executive leadership
Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs

Skills

Key technologies and capabilities for this role

Marketing StrategyPipeline GenerationCampaign ManagementEvents HostingLead ConversionSales PlaysMOPsInside Sales CollaborationTarget Account EngagementRegional Marketing

Questions & Answers

Common questions about this position

What is the salary for the Senior Director of Marketing role?

This information is not specified in the job description.

Is this Senior Director of Marketing position remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Senior Director of Marketing role?

Key skills include strategizing and executing marketing campaigns and events, partnering with sales and operations teams, analyzing KPIs and metrics for ROI, and developing regional marketing strategies.

What is the company culture like at Diligent?

Diligent fosters a culture of bold thinking, fast movement, curiosity, fearless experimentation, embracing change, continuous learning, and making a positive impact as part of a global community.

What makes a strong candidate for the Senior Director of Marketing position?

A strong candidate excels at partnering with sales and marketing teams, driving pipeline growth through regional campaigns and events, analyzing data for optimization, and leading execution to meet targets.

Diligent Corporation

Provides governance, risk, and compliance solutions

About Diligent Corporation

Diligent provides governance, risk, and compliance (GRC) solutions through a subscription-based software-as-a-service (SaaS) platform. Their tools help organizations manage board activities, ensuring clarity and security in operations. Clients, including large enterprises and non-profits, use Diligent's software to streamline board management, comply with regulations, and support environmental, social, and governance (ESG) commitments. Diligent stands out from competitors by focusing on data security, user privacy, and a user-friendly interface. The company's goal is to help organizations navigate regulatory challenges and achieve their strategic objectives.

New York City, New YorkHeadquarters

1994Year Founded

$21.6MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Health Insurance

Paid Vacation

Wellness Program

Risks

Data breaches raise concerns about Diligent's data security measures.

Expansion into Latin America may present operational and regulatory challenges.

New AI features could pose risks related to data privacy compliance.

Differentiation

Diligent serves over one million users from 23,000 organizations globally.

The company empowers 62% of the Fortune 500 with its GRC solutions.

Diligent integrates AI-driven analytics to enhance decision-making for board members.

Upsides

Diligent's new ESG module aligns with growing interest in ESG reporting.

Expansion in Latin America offers significant growth opportunities for Diligent.

Partnerships with firms like Aeries Technology accelerate market penetration.

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