Senior Director, Enterprise Resource Allocation Business Science Intelligence Lead at The Coca-Cola Company

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Beverages, MarketingIndustries

Requirements

Strong skills and abilities in advanced analytics, modern measurement methods and models, and emerging technology
Deep knowledge and experience with Marketing Mix Models (MMM)
Experience with basic KPI forecasting and scenario planning
Expertise in media effectiveness and marketing strategy
Collaborative and creative thinker skilled at translating complex data into compelling narratives
Ability to lead a team of subject matter experts (SMEs)
Experience collaborating across cross-functional domains including marketing, commercial, finance, data, and technology

Responsibilities

Lead a team of subject matter experts (SMEs) and collaborate extensively across the Fuelight 360 networked team and cross-functional domains
Define and execute the strategic vision for marketing science and analytics, leveraging Fuelight 360 to influence consumer marketing and trade effectiveness decisions globally
Serve as the thought leader for Marketing Mix Modeling (MMM) methodologies and ROI optimization strategies
Define Fuelight 360’s marketing science roadmap, evolving MMM methodologies to remain at the leading edge of analytics innovation
Advocate for effective resource allocation and ROI optimization
Transform complex analytics into actionable business strategies, delivering clear insights to senior stakeholders at global and regional levels
Oversee the development, deployment, and governance of Fuelight 360 models measuring marketing effectiveness across multiple channels: Owned, Earned, Shared, Paid, and emerging media/non-media touchpoints such as trade and social commerce
Collaborate with data science teams to ensure data consistency, transparency, scalability, and relevance to guide strategic decisions across the System
Collaborate across OUs, Center teams, Bottlers, and cross-functional global stakeholders to activate systems that maximize DMI allocation effectiveness

Skills

Advanced Analytics

Marketing Mix Models

MMM

Modern Measurement Methods

Data Analysis

Business Intelligence

Leadership

Team Management

Marketing Strategy

Financial Analysis

Cross-functional Collaboration

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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