Senior Director, Digital at Cresco Labs

Chicago, Illinois, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CannabisIndustries

Requirements

Deep experience in building integrated digital strategies that drive customer acquisition, retention and lifetime value
Experience leading performance-driven marketing organizations at the forefront of retail innovation
Experience with paid media, loyalty programs, CRM, e-commerce, SEO/SEM, social media and analytics
Ability to define a compelling vision and lead with clarity, structure, and accountability
Experience aligning digital marketing strategy and spend with P&L owners
Experience building and scaling marketing programs for local execution in partnership with field operations and store teams
Experience with measurement and optimization of full-funnel marketing using structured KPIs

Responsibilities

Own the end-to-end digital marketing strategy for the retail business, driving customer acquisition and retention at scale
Architect the digital retail marketing budget, accountable for delivering measurable results that are accretive to the business
Partner with P&L owners to align digital marketing strategy and spend, translating goals into clear business outcomes
Build and scale marketing programs that can be executed with nuance locally and are effectively implemented across stores
Lead the measurement and optimization of full-funnel marketing, from discovery through repeat visits
Lead digital-first retail innovation, including loyalty programs, personalized e-commerce experiences, and frictionless transactions

Skills

Digital Marketing

Strategic Planning

Execution

Marketing Strategy

Cresco Labs

Cultivates, processes, and sells cannabis products

About Cresco Labs

Cresco Labs is involved in the U.S. cannabis industry as a grower, processor, and retailer of cannabis products for both recreational and medical users. The company offers a range of trusted brands to meet diverse consumer needs and operates in eleven states with a focus on high-demand markets and strict regulations. Cresco Labs stands out by emphasizing responsible practices, community empowerment, and eco-friendly initiatives, aiming to create a reputable cannabis industry. Its goal is to ensure that its success benefits local communities and stakeholders while delivering high-quality cannabis products.

Chicago, IllinoisHeadquarters

2013Year Founded

$105.1MTotal Funding

IPOCompany Stage

Social Impact, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Performance Bonus

Stock Options

Employee Discounts

Risks

Increased competition in Ohio following the legalization of recreational cannabis.

Potential supply chain disruptions due to rapid expansion in Pennsylvania.

Regulatory challenges in maintaining compliance across multiple states.

Differentiation

Cresco Labs operates in eleven states, focusing on high-demand, regulated markets.

The company uses a consumer-packaged-goods approach to cannabis production and distribution.

Cresco Labs emphasizes eco-friendly practices and community empowerment initiatives.

Upsides

Cresco Labs reported a tenfold increase in operating cash flow in Q1 2024.

The company is expanding retail operations, with 72 locations nationally, including Ohio and Pennsylvania.

Cresco Labs' diverse brand portfolio caters to both recreational and medical cannabis users.

Land your dream remote job 3x faster with AI

Try Jobo Free