Senior Director, Demand Generation at Integral Ad Science

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, SaaS, MarketingIndustries

Requirements

Bachelor’s degree required; MBA or advanced degree a plus
10+ years in B2B demand generation, growth marketing, or related roles, with 5+ years in a leadership position
Experience in ad tech, martech, SaaS, or a related digital media field strongly preferred
Demonstrated success building and scaling integrated demand generation programs that deliver sales pipeline and % of revenue
Deep expertise in ABM digital marketing, inbound and outbound tactics, and lead nurturing
Proficiency in Salesforce, Marketo (or similar MAP), ABM platform, marketing analytics, and attribution modeling
Exceptional leadership, project management, and cross-functional collaboration skills
Data-driven mindset with a strong ability to analyze, interpret, and act on marketing and revenue metrics
Excellent communication and presentation abilities; comfortable with executive-level audiences

Responsibilities

Develop and execute a comprehensive demand generation and pipeline acceleration strategy to support revenue goals for all IAS business lines and regions across Americas, EMEA, and APAC
Lead a team of Global demand generation marketers in building integrated, multi-channel ABM campaigns leveraging digital, content, events, email, and paid media that scale across regions
Partner closely with Sales, Product Marketing, and Business Development to align campaign strategy with go-to-market plans and ICP targets
Own the marketing funnel from lead acquisition through nurture, scoring, and conversion, optimizing for efficiency and effectiveness at every stage
Own the website, optimizing as a central tool used in the B2B buying journey
Own email marketing strategy to build the contactable database and create engagement with customers and prospects
Own paid media strategy, optimizing for ROI
Oversee agency relationships, driving performance and accountability
Oversee MarTech stack and campaign operations, ensuring optimal performance, measurement, and ROI across channels
Drive marketing analytics, pipeline attribution, and reporting, communicating results and insights to executive leadership
Test and implement scalable programs for new market segments, product launches, or verticals
Foster a culture of innovation, collaboration, and continuous improvement within the team and across stakeholder groups

Skills

Key technologies and capabilities for this role

Demand GenerationABMPaid MediaEmail MarketingMarTechMarketing AnalyticsPipeline AttributionB2B SaaSAd TechWebsite OptimizationContent MarketingEvents Marketing

Questions & Answers

Common questions about this position

What is the salary range for this Senior Director role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 10+ years in B2B demand generation with 5+ years in leadership, experience in ad tech, martech, or SaaS, deep expertise in ABM and lead nurturing, and proficiency in Salesforce, Marketo, ABM platforms, and marketing analytics.

What is the team structure like for this position?

The role involves leading a team of Global demand generation marketers and overseeing agency relationships.

What makes a strong candidate for this Senior Director position?

A strong candidate has a proven track record in B2B SaaS or ad tech, experience scaling pipeline and revenue, leadership skills, and a data-driven mindset with proficiency in key MarTech tools.

Integral Ad Science

Digital advertising verification and optimization services

About Integral Ad Science

Integral Ad Science specializes in digital advertising verification, optimization, and analytics. The company provides solutions that ensure ads are seen by real people in safe environments and effectively reach target audiences. Its products include ad fraud detection, brand safety measures, viewability measurement, and contextual targeting, all powered by advanced data analytics and machine learning. IAS differentiates itself by offering a technology platform that delivers real-time insights and analytics, helping clients maximize their return on investment in digital advertising. The company's goal is to enhance the quality and performance of digital advertising campaigns while addressing challenges like ad fraud and brand safety, ultimately providing transparency and accountability in the advertising landscape.

New York City, New YorkHeadquarters

2009Year Founded

$48.4MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Healthcare: Comprehensive health insurance

Flexible PTO: Take what you need, when you need it

Retirement: 401k match in the US, country-specific pension plans

Parental leave: Full maternity and paternity leave

Community: Volunteer opportunities

Celebrating team players: Peer-nominated awards

Meals and snacks: Stocked kitchens to fuel your day

Team events: Frequent happy hours, parties and outings

Risks

CFO transition may cause financial instability or strategic misalignment.

Regulatory challenges in China could hinder IAS's expansion efforts.

Sustainability partnerships might not meet expectations, affecting IAS's reputation.

Differentiation

IAS offers AI-driven ad verification for enhanced brand safety and fraud prevention.

The company provides contextual targeting solutions amid tightening privacy regulations.

IAS's Total Visibility product optimizes supply paths with transparency in media quality.

Upsides

Expansion into China taps into the world's second-largest advertising market.

Growing demand for sustainability aligns with IAS's carbon measurement partnerships.

Increased need for AI solutions boosts IAS's market relevance and client base.

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