Senior Director, Brand Strategy & Experience at Western Digital

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Data Storage, AIIndustries

Requirements

20+ years of experience in brand strategy, corporate marketing, or integrated communications, ideally in a Fortune 500 global, public, B2B technology brand
Proven experience developing and implementing global brand strategies and visual identities

Responsibilities

Lead the development and global rollout of Western Digital’s brand strategy and visual identity in conjunction with the VP of Marketing
Evolve the corporate narrative, positioning, and messaging architecture across audiences (hyperscalers, enterprise, consumer, and investor)
Define and maintain brand architecture and naming conventions across product lines, platforms, and campaigns
Oversee the evolution of the company’s visual and verbal identity, ensuring it reflects Western Digital’s innovation, reliability, and relevance in the AI era
Lead strategy for Western Digital’s flagship industry events, ensuring brand coherence and high-impact presence
Partner with executives to develop keynote narratives, speaking strategies, and sponsorship activations that reinforce WD’s leadership story
Oversee experience design across major touchpoints (booths, customer meetings, brand environments) to create consistent, differentiated brand engagement
Build and scale Western Digital’s Customer Advisory Board (CAB) program to deepen engagement and insight
Develop a global customer reference and advocacy program including case studies, testimonials, and thought-leadership partnerships
Partner with Customer Success to launch NPS and feedback loops that feed brand experience improvements
Elevate customer storytelling as a key pillar of WD’s reputation and market proof
Define and manage global sponsorship strategy — ensuring investments align with brand values, visibility, and growth priorities
Evaluate partnership opportunities that expand WD’s brand presence in technology, innovation, and sustainability ecosystems

Skills

Key technologies and capabilities for this role

Brand StrategyBrand ExperienceStrategic ThinkingCreative LeadershipCross-functional CollaborationMarketing CommunicationsProduct MarketingIntegrated Campaigns

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The position is on-site.

What is the salary range for this position?

This information is not specified in the job description.

What are the key responsibilities for this role?

The role involves leading brand strategy and identity development, evolving corporate narrative and messaging, defining brand architecture, overseeing visual and verbal identity, leading strategic events and experiences, partnering on executive keynotes, and designing customer experiences.

What is the company culture like at Western Digital?

Western Digital is a company of problem solvers where people achieve extraordinary things with the right technology, focused on powering global innovation, pushing technology boundaries, and building the future of data storage together.

What makes a strong candidate for this Senior Director role?

A strong candidate will have strategic thinking and creative leadership skills, experience working cross-functionally across marketing, sales, and business strategy, and the ability to shape brand transformation in the AI era.

Western Digital

Provides data storage solutions and services

About Western Digital

Western Digital provides a variety of data storage solutions, including Network Attached Storage (NAS), Storage Area Network (SAN), private cloud, and hyper-converged infrastructure. Their products are designed to help businesses manage and store data efficiently and reliably. For example, their all-flash arrays are optimized for high input/output applications, while the JetStor brand offers cost-effective NAS and SAN arrays that support multiple host ports for improved performance. What sets Western Digital apart from its competitors is its extensive experience in the data storage market and its ability to cater to a wide range of clients, from large corporations to small businesses. The company's goal is to deliver high-value storage solutions that meet the diverse needs of its customers, ensuring they have the tools necessary for effective data management.

San Jose, CaliforniaHeadquarters

2014Year Founded

$927.9MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Paid sick leave & vacation time

Medical/dental/vision insurance

Life, accident, & disability insurance

Tax-advantaged flexible spending and health savings accounts

Employee assistance program

Tuition reimbursement

Employee stock purchase plan

Western Digital Savings 401(k) Plan

Risks

Seagate's HAMR technology may outperform Western Digital's ePMR in high-capacity HDDs.

Toshiba's HAMR and MAMR technologies intensify competition in the storage market.

Focus on consumer products may neglect enterprise client needs, risking market share.

Differentiation

Western Digital leads in high-capacity HDDs with 32TB UltraSMR and ePMR technology.

The company offers diverse storage solutions, including NAS, SAN, and private cloud.

Western Digital's SanDisk and WD_BLACK brands target creators and gamers effectively.

Upsides

Growing demand for high-capacity storage driven by AI and data-intensive applications.

Recent product launches cater to the expanding gaming and content creation markets.

Advancements in ePMR technology enhance Western Digital's competitive edge in HDDs.

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