Senior Brand & Growth Designer

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, CannabisIndustries

Requirements

Candidates must have 6+ years of experience in brand, marketing, or growth design, with exposure to brand definition and evolution. A deep understanding of performance marketing, growth funnels, and how creative impacts conversion is essential. Proven experience creating high-performing creative in fast-paced, high-growth environments, a strategic mindset regarding design's impact on business results, and experience collaborating cross-functionally are required. Strong knowledge of brand consistency, evolving visual systems that scale, advanced Figma skills, and experience with SaaS and/or B2B are preferred. Familiarity with digital design, layout, typography, color theory, visual storytelling, and web design/CMS tools like Webflow or Hubspot is necessary, along with a portfolio showcasing range, detail, and creativity.

Responsibilities

The Senior Brand & Growth Designer will lead design across various formats including paid media, digital and print campaigns, event assets, websites, presentations, and video storyboards. They will translate marketing goals into compelling visual concepts that convert and connect, capturing attention and driving engagement. This role involves owning and evolving Dutchie’s visual identity, ensuring consistency while pushing creative boundaries. Responsibilities include creating same-day graphics for rapid-response marketing, collaborating with copywriters, marketers, and product teams for cohesive storytelling, and directing design vendors and freelancers. The designer will also maintain and evolve Dutchie’s visual brand guidelines.

Skills

Brand Design

Growth Design

Visual Identity

Campaign Design

Paid Media Design

Digital Design

Print Design

Event Asset Design

Website Design

Presentation Design

Video Storytelling

Creative Direction

Strategic Thinking

Entrepreneurial Environment

Dutchie

Technology solutions for cannabis dispensaries

About Dutchie

Dutchie provides technology solutions tailored for the cannabis industry, focusing on both medicinal and recreational dispensaries. Their product offerings include Point of Sale (POS) systems, e-commerce platforms, payment solutions, and insurance services, all designed to help dispensaries manage operations, comply with regulations, and enhance customer experiences. The POS systems, previously known as LeafLogix and Greenbits, facilitate smooth transactions while ensuring adherence to local laws. The e-commerce platform allows customers to conveniently order cannabis products for delivery or pickup. Dutchie's business model is based on software as a service (SaaS), charging dispensaries a subscription fee and earning revenue through transaction fees. The company's goal is to make cannabis safe and accessible for everyone, emphasizing compliance and legality in all operations, while also supporting social change initiatives like the Last Prisoner Project.

Bend, OregonHeadquarters

2017Year Founded

$586.6MTotal Funding

SERIES_DCompany Stage

Consumer Software, Social Impact, LegalIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Risks

Mastercard's debit-card ban may limit Dutchie's payment processing options.

Ongoing legal dispute with ScanSource could result in financial liabilities for Dutchie.

Reduced valuation in recent investment round may indicate financial instability concerns.

Differentiation

Dutchie offers a comprehensive cannabis technology platform including POS, e-commerce, and insurance.

The company provides a Bitcoin-based payment processing service, unique in the cannabis sector.

Dutchie's self-branded POS system, Dutchie POS, enhances its market position with in-house solutions.

Upsides

Recent $100M investment indicates strong investor confidence and potential for expansion.

Launch of Dutchie POS and Dutchie Pay offers a comprehensive platform for dispensary management.

Formation of an insurance team could attract more clients and enhance service offerings.

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