Dutchie

Senior Brand & Growth Designer

Boston, Massachusetts, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, CannabisIndustries

About Dutchie

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

About the Role

At Dutchie, design is central to how we communicate, differentiate, and grow. As a Senior Brand & Growth Designer, you’ll be a driving force behind our visual identity, contributing both to fast-moving campaign work and long-term brand evolution.

This role is ideal for a multidisciplinary designer who thrives in an entrepreneurial environment and understands how to craft high-converting creative without sacrificing visual excellence. You’ll work across the full marketing funnel—from rapid-response paid ads to key brand moments and product storytelling.

We’re looking for someone who’s not only an exceptional craftsperson but also a strategic thinker who knows how to move the needle through design. You should be equally comfortable getting scrappy on a tight turnaround as you are setting a high-level creative direction.

What You’ll Do

  • Lead design across a variety of formats - from paid media to digital and print campaigns to event assets, websites, presentations, and video storyboards.
  • Translate marketing goals into compelling visual concepts that convert and connect. They capture attention, communicate value, and drive engagement, without needing pixel-perfect direction.
  • Own and evolve Dutchie’s visual identity, ensuring consistency while pushing creative boundaries.
  • Create same-day graphics and design assets to support rapid-response marketing while balancing ongoing campaign and branding projects.
  • Collaborate cross-functionally with copywriters, marketers, and product teams to ensure cohesive storytelling across touchpoints.
  • Direct and manage design vendors and freelancers, including video teams and illustrators, as needed.
  • Maintain and evolve Dutchie’s visual brand guidelines, helping us stay consistent while pushing creative boundaries.

What You Bring

  • 6+ years in a brand, marketing, or growth design role - agency or in-house experience welcomed - with at least some exposure to brand definition and evolution.
  • Deep understanding of performance marketing, growth funnels, and how creative impacts conversion.
  • Proven track record of creating high-performing creative in fast-paced, high-growth environments.
  • Strategic mindset with a deep understanding of how design drives business results.
  • Experience with collaborating cross-functionally with teams to iterate and optimize creatives.
  • Strong knowledge and instinct around brand consistency, and a devotion towards evolving visual systems that scale.
  • Advanced Figma skills, with the ability to organize, prototype, and maintain clean design files for cross-functional collaboration.
  • Experience with SaaS and/or B2B preferred
  • Experience creating for a range of channels such as social media, email, paid ads, content marketing, and brand swag.
  • Strong working knowledge of digital design, layout, typography, color theory, and visual storytelling.
  • Experience with web design and CMS tools like Webflow, Hubspot, or similar.
  • A portfolio that demonstrates range, attention to detail, and creativity.

Skills

Brand Design
Growth Design
Visual Identity
Campaign Design
Paid Media Design
Digital Design
Print Design
Event Asset Design
Website Design
Presentation Design
Video Storytelling
Creative Direction
Strategic Thinking
Entrepreneurial Environment

Dutchie

Technology solutions for cannabis dispensaries

About Dutchie

Dutchie provides technology solutions tailored for the cannabis industry, focusing on both medicinal and recreational dispensaries. Their product offerings include Point of Sale (POS) systems, e-commerce platforms, payment solutions, and insurance services, all designed to help dispensaries manage operations, comply with regulations, and enhance customer experiences. The POS systems, previously known as LeafLogix and Greenbits, facilitate smooth transactions while ensuring adherence to local laws. The e-commerce platform allows customers to conveniently order cannabis products for delivery or pickup. Dutchie's business model is based on software as a service (SaaS), charging dispensaries a subscription fee and earning revenue through transaction fees. The company's goal is to make cannabis safe and accessible for everyone, emphasizing compliance and legality in all operations, while also supporting social change initiatives like the Last Prisoner Project.

Bend, OregonHeadquarters
2017Year Founded
$586.6MTotal Funding
SERIES_DCompany Stage
Consumer Software, Social Impact, LegalIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Unlimited Paid Time Off

Risks

Mastercard's debit-card ban may limit Dutchie's payment processing options.
Ongoing legal dispute with ScanSource could result in financial liabilities for Dutchie.
Reduced valuation in recent investment round may indicate financial instability concerns.

Differentiation

Dutchie offers a comprehensive cannabis technology platform including POS, e-commerce, and insurance.
The company provides a Bitcoin-based payment processing service, unique in the cannabis sector.
Dutchie's self-branded POS system, Dutchie POS, enhances its market position with in-house solutions.

Upsides

Recent $100M investment indicates strong investor confidence and potential for expansion.
Launch of Dutchie POS and Dutchie Pay offers a comprehensive platform for dispensary management.
Formation of an insurance team could attract more clients and enhance service offerings.

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