Senior Director, Brand and Advertising Research

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market ResearchIndustries

Requirements

Candidates must have over 10 years of consultative experience in Brand and Advertising studies and programs, with automotive category experience being a plus. Experience with NielsenIQ or equivalent data sets is advantageous, as is advanced data analytic sales capability. Excellent written and verbal communication skills are essential for articulating complex issues to diverse audiences, and the ability to travel to meet clients is required.

Responsibilities

The Senior Director, Brand and Advertising will lead sales engagements for NielsenIQ’s Brand and Advertising practice area, focusing on renewals and new business by developing client relationships and closing deals. Responsibilities include prospecting, qualifying clients, executing end-to-end sales processes, managing client relationships, participating in team projects, becoming proficient in NielsenIQ services, developing joint business plans, and representing the voice of the customer to internal teams.

Skills

cold-calling

permission marketing

consultative selling

client relationships

sales process

pricing

negotiation

proposals

data quality

product delivery

territory management

account management

project management

hunter mindset

sales enablement

stakeholder management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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