Senior Director, Audience Development at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

10+ years experience in digital marketing with focus on retention and engagement with demonstrable results
Highly analytical with proven track record of applying data-driven insights into successful tactics
Strong project management skills, the ability to manage multiple projects simultaneously and the desire to bring structure to undefined processes
Expert communication, presentation, and material preparation skills
High level of comfort navigating large organizational dynamics; proven success driving projects forward in a complex corporate structure
Technical proficiency and knowledge of CRM database solutions and feeds, loyalty platforms, campaign management tools and platforms, Google Analytics, and BI tools/systems
Superior verbal and written communication skills
Strong attention to detail, strong ability to complete work on tight deadlines, logical thinking, curious, self-motivated
Goal-driven and passionate about exceeding goals
Convey a can-do, positive attitude towards tackling problems and are able to see other points of view, while maintaining a confident direction; willing to roll up your sleeves and do what is necessary to get the job done

Responsibilities

Lead audience growth strategy and optimization in partnership with Label client businesses
Collaborate across the organization to develop marketing and product roadmap in support of vision
Build a high performing marketing team and mobilize them to execute on vision while supporting their professional development goals
Drive the development of a data-driven, fan-centric, test-and-learn culture through use & advocacy of marketing technology and reporting & analytics
Define and validate core audience KPIs
Partner closely with E-commerce teams to determine best ways to acquire new customers, deepen artist-fan engagement, drive increased spend and average order value
Analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications
Support Label client teams in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
Employ data-driven insights and an iterative testing approach to help optimize campaign builds, content modules, segmentation and other testing attributes
Lead development of new customer activation capabilities & service offerings, ensuring Label and artist needs are appropriately prioritized

Skills

Key technologies and capabilities for this role

Performance MarketingAudience DevelopmentAnalyticsMarketing StrategyMarketing TechnologyReportingData-Driven MarketingKPIsE-commerceTeam Leadership

Questions & Answers

Common questions about this position

What experience is required for the Senior Director, Audience Development role?

Candidates need 10+ years of experience in digital marketing with a focus on retention and engagement, along with a highly analytical background and proven track record of applying data-driven insights into successful tactics, plus strong project management skills.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What does the company culture emphasize for this role?

UMG is committed to artistry, innovation, and entrepreneurship, and seeks a candidate who is equal parts creative and analytical to drive a data-driven, fan-centric, test-and-learn culture while building a high-performing team.

What makes a strong candidate for this Senior Director role?

A strong candidate will have 10+ years in digital marketing focused on retention and engagement, be highly analytical with data-driven results, possess strong project management skills, and demonstrate the ability to lead teams and collaborate across organizations.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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