Senior Digital and Multi-Channel Engagement Manager (Established Pharmaceuticals Division) at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Minimum of 8-10 years’ experience in performance Digital Marketing/Brand management in a regulated industry (healthcare or pharma preferred, but not required)
Experience in digital transformation of sales and marketing
Experience as people leader

Responsibilities

Lead multi-channel HCP marketing strategy/action plan and launch new tools and transformation programs to ensure growth of customer interactions (40%)
Ensure global MCE framework is adapted; build tracking, analysis and insights to improve MCE; work closely with cross-functional teams and regional teams to ensure action plans are well implemented
Deploy key global program in beyond-the-pill service (a:care); ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented
Develop digital performance strategies aligned to Brand Plan (40%)
Drive consumer integration communication strategies for key consumer brands; ensure consumer brands digital assets and Abbott branding identity
Implement external communications project as assigned by line manager
Monitor execution and implementation of the brand plans; drive best practice across brands; ensure analysis, reporting, alignment with cross-functional and regional/global teams
Drive improved processes for greater business impact and efficiency of spend
Drive culture and practice of campaign optimization and campaign performance management
Coordinate with Marketing, Sales and Medical for full year event plan (20%)
Provide proper planning, risk management and revise event planning calendar on quarterly basis
Allocate resources, collaborate with relevant functions/stakeholders for event execution as per plan, budget while strictly follow standard process, way of working, executional guidelines of office of ethic and compliance (OEC)

Skills

Digital Marketing

Multi-Channel Engagement

Brand Strategy

Marketing Execution

Stakeholder Collaboration

ATL Media

BTL Media

B2B Marketing

B2C Marketing

Healthcare Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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