Senior Demand Generation Marketing Manager at Color

Burlingame, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Experience in B2B healthcare marketing
Understanding of how to engage employer buyers
Driven by performance metrics
Thrives in a fast-paced environment
Experience building a function from the ground up
Proficiency with Salesforce, Marketo, and Salesloft marketing automation platforms

Responsibilities

Develop and execute full-funnel demand generation strategies across paid media channels including LinkedIn Ads, Google Ads, email marketing, webinars, events, and ABM programs focused on employer and health plan segments to drive qualified leads and pipeline growth
Manage and optimize audience targeting, budget allocation, creative development, and performance optimization to maximize ROI and lead quality
Manage segmentation, list building, website lead forms, landing pages, and campaign asset organization
Own the structure, integrity, and maintenance of the marketing database and tech stack
Partner with SFDC and Rev Ops for data hygiene management, lead qualification, routing, follow-up, and conversion
Create a strong feedback loop to improve lead quality and pipeline performance
Leverage Salesforce, Marketo, and Salesloft to create sophisticated lead scoring, nurturing campaigns, and attribution models
Build marketing’s measurement framework, including attribution models, lead scoring, and campaign reporting for ROI
Analyze campaign performance and provide regular reporting on key metrics like MQLs, pipeline contribution, channel value assessment, ROAI, and ROI
Continuously test and optimize campaign tactics, messaging, and channels to improve conversion rates and reduce customer acquisition costs
Partner with Sales to ensure effective lead qualification, routing, follow-up, and conversion
Manage budgets and external vendors to ensure efficiency

Skills

Demand Generation

B2B Marketing

Lead Generation

Marketing Campaigns

Marketing Operations

Segmentation

Lead Scoring

Lead Routing

Reporting

Color

Provides genetic testing and health screenings

About Color

Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.

Burlingame, CaliforniaHeadquarters

2014Year Founded

$441.6MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Competitive salary

Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.

401(k) match

Monthly lunch, phone, and wifi stipend for remote employees

Generous vacation policy, paid holidays and company-wide recharge days

Monthly stipend to spend on your well being

Equal paid parental leave for birthing and non-birthing parents

Four complementary clinical-grade genetic testing kits for you and your family

Risks

AI solutions may face data privacy and security challenges.

Over-dependence on AI could lead to misdiagnosis if systems fail.

Regulatory scrutiny on AI applications in healthcare may increase.

Differentiation

Color integrates AI for personalized cancer screening, enhancing early detection and treatment.

Partnership with American Cancer Society expands access to underserved communities.

Focus on comprehensive cancer care from screening to management sets Color apart.

Upsides

AI-driven screening reduces time for doctors to analyze patient records, improving outcomes.

Partnership with OpenAI enhances service offerings and market position.

Free at-home screenings align with mission of equitable healthcare access, expanding reach.

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