Senior Demand Generation Manager at Envoy

San Francisco, California, United States

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$132,000 – $150,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Workspace ManagementIndustries

Requirements

5-7 years of experience in demand generation or digital marketing, ideally in B2B SaaS
Experience running a range of demand gen programs, from self-serve to enterprise sales
Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey
Experience managing third-party vendors, including agencies and contractors
Curiosity and enthusiasm for testing new channels and techniques
Strong analytical skills and ease in using data to make decisions and optimize performance
Strong writing and communication skills for clear messaging and cross-functional collaboration
A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement
Bonus: hands-on experience with Salesforce and Marketo

Responsibilities

Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals
Manage paid acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers
Manage evergreen conversion programs (Demo, Contact Us, Trial), refreshing offers and landing pages to improve downstream conversion
Explore new channels and programs to create and capture demand, such as webinars and review sites
Partner with Sales Development to meet lead volume and quality targets
Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting
Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer
Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners
Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline
Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes
Report regularly on campaign performance to senior management, with strategic insights and actionable recommendations

Skills

Demand Generation

Paid Acquisition

Campaign Management

A/B Testing

Webinars

Landing Pages

Lead Generation

Sales Development

Data-Driven Marketing

Marketing Analytics

Envoy

Workplace technology for visitor and space management

About Envoy

Envoy provides a platform that improves safety, flexibility, and guest experiences in office settings. Its main services include visitor management, which simplifies the check-in process for guests, and workplace management, which helps organizations use their space more effectively while adhering to safety standards. The platform allows for visitor pre-registration, health questionnaires, desk booking, and offers real-time analytics to enhance the workplace experience. Envoy operates on a subscription model with tiered pricing to meet the needs of various clients, including corporate offices and co-working spaces. What sets Envoy apart from competitors is its focus on user-friendly design and comprehensive functionality, addressing the increasing demand for secure and adaptable workplace solutions. The company's goal is to create a seamless and secure environment for businesses, especially in light of changing work patterns and heightened health concerns.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$194.7MTotal Funding

SERIES_CCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Risks

Increased competition from startups offering similar solutions at lower costs threatens market share.

Data privacy concerns may arise from managing sensitive visitor and employee information.

Economic downturns could reduce corporate investment in workplace technology, affecting revenue.

Differentiation

Envoy offers a comprehensive platform integrating people, spaces, and data for workplace management.

The company provides unique features like data-enriched workplace maps and dynamic space recommendations.

Envoy's focus on security solutions includes visitor recognition and self-serve mobile sign-in.

Upsides

Envoy's new features enhance space utilization and employee experience for return-to-office success.

The appointment of experienced leaders like George Mogannam and Cormac Twomey boosts growth potential.

High workspace utilization correlates with 38% higher employee retention and 24% revenue growth.

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