Head of Demand Generation

Location Type: London Office (with flexible working) Employment Type: Full-time

Position Overview

We’re seeking a high-energy Head of Demand Generation to lead marketing efforts across the UK and selected strategic markets in Europe. In this strategic role, you’ll design and run integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams. You’ll work closely with sales leadership, product marketing, and external media partners to execute full-funnel programs across events, digital advertising, and outbound nurture campaigns. The ideal candidate understands how to tailor demand strategies to specific country-level nuances and how to activate prospect data and campaign insights across the funnel.

We encourage a flexible working style, and the team is typically in the office a few days each week in our London office. We'd love for you to join us!

The Impact You'll Have

• Plan, execute, and optimise integrated demand generation campaigns across the UK and priority European markets.
• Own campaign strategy for events, paid media, media partnerships, email, and outbound prospecting support.
• Analyse campaign and channel performance to drive insights, continuously improve conversion, and influence future strategy.
• Constantly test, iterate, and share performance insights.

Who You Are

• 8 years’ experience in B2B performance marketing, demand generation, or growth marketing role.
• Proven track record delivering pipeline through integrated programs in the UK and key European markets.
• Deep understanding of demand strategy across paid media, events, and outbound marketing support.
• Hands-on experience with Salesforce and Marketo or a similar automation platform.
• Strong analytical and testing mindset with an innate ability to interpret marketing data, share performance results, and influence action across a cross-functional team.

Nice to Have:

• Experience in fintech, SaaS, or embedded payments.
• Familiarity with platforms like Demandbase, Google Ads, GA4.

Compensation and Benefits

• Premium Private Medical and Dental coverage
• Generous time off program with additional “Floating Holiday days”
• Retirement savings program with company contribution
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Monthly stipend to support our remote work model
• Annual development stipend to support our people growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave
• Wellbeing programs i.e. Modern Health, HealthKick and much more…

About Marqeta

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta’s Values

• Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
• Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.
• Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
• Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility.

Hiring Team

• Hiring Manager: Jaime Parlee
• Recruiter For This Role: Louise Devlin