Senior Creative & Marketing Operations Manager (Hybrid) at Homebase

San Francisco, California, United States

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$142,500 – $167,500Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, Small BusinessIndustries

Requirements

6–8 years of experience in creative or marketing operations, including at least 2–3 years working in-house
Proven track record in building systems, solving problems, and empowering others to do their best work
Experienced at managing fast-paced creative projects with a range of deliverables
Deep understanding of the creative process and how to support designers, copywriters, and marketers to do their best work
Excellent organizational, communication, and time-management skills
Familiarity with tools like Asana, Figma, Google Suite, etc
Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand

Responsibilities

Support all creative production across formats and channels: photo, video, animation, experiential, digital, print, and retail
Manage our hybrid studio model (in-house and freelance) that can scale content efficiently while maintaining creative integrity
Partner closely with Creative, Brand, and Growth teams to translate concepts into high-quality, on-brief, on-time deliverables
Partner with channel and functional leads to prioritize initiatives, and manage timelines & deadlines
Maintain visibility into all projects, timelines, and budgets, identifying risks, removing blockers, and facilitating clear communication
Build and evolve the content management system and asset repository for easy access, compliance, and brand consistency
Partner with the CMO and Marketing Leads to align creative and operational priorities
Lead and empower a high-performing team of contractors and cross-functional partners
Cultivate a culture of accountability, transparency, and curiosity where creative excellence meets operational clarity
Constantly seek new tools, technologies, and processes to improve team efficiency and collaboration
Identify and implement AI-powered tools to streamline creative workflows, such as project tracking, asset tagging, version control, and reporting
Develop AI-assisted production templates and processes (e.g., automated briefs, feedback summaries, or content scheduling) to free up creative time for strategy and storytelling
Develop & lead new AI solutions that improve speed and quality without losing the human touch behind our brand

Skills

Key technologies and capabilities for this role

Creative ProductionVideo ProductionAnimationContent ManagementProject ManagementFreelancer ManagementWorkflow OptimizationAsset ManagementMarketing OperationsStudio ManagementBrand AlignmentTimeline ManagementBudget ManagementCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Senior Creative & Marketing Operations Manager role?

The salary range is $142.5K - $167.5K.

Is this position remote or hybrid?

The position is hybrid.

What are the key responsibilities or skills needed for this role?

Key responsibilities include supporting creative production across formats, managing hybrid studio models with freelancers, partnering on marketing operations for timelines and budgets, leading teams, and implementing AI tools for workflow efficiencies.

What is the company culture like at Homebase?

Homebase has a bold, fast-moving team obsessed with helping small businesses thrive, emphasizing empathy, urgency, raising the bar, supporting one another, and celebrating wins together.

What makes a strong candidate for this position?

A strong candidate has experience in creative leadership, marketing operations, team management, and leveraging AI for efficiencies, with the ability to partner closely with Creative Director, CMO, and cross-functional teams.

Homebase

Workforce management software for hourly employees

About Homebase

Homebase provides a digital platform that helps businesses with hourly workers manage their operations more effectively. The platform includes tools for time tracking, employee scheduling, payroll processing, and messaging. Businesses can use any device to track employee hours, breaks, and overtime, which simplifies payroll preparation by reducing paperwork. Managers can create and adjust schedules online, sharing them instantly with their teams. The payroll service automatically calculates paychecks, processes direct deposits, and files payroll taxes, making payroll management easier for small businesses. Additionally, the built-in messaging feature allows for effective communication between managers and employees, even when they are not in the same location. Homebase primarily serves small businesses and generates revenue by charging for its software and services. The goal of Homebase is to streamline workforce management for businesses that rely on hourly workers.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$183.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Risks

Increased competition from companies like Deputy could erode Homebase's market share.

Rapid Canadian expansion may strain resources and lead to operational challenges.

Dependency on third-party platforms like Lightspeed poses risks if partnerships change.

Differentiation

Homebase targets hourly workers, a segment often overlooked by HR tech companies.

The platform offers a comprehensive suite of tools for small business workforce management.

Homebase integrates payroll, scheduling, and communication in a single, user-friendly application.

Upsides

Homebase secured $60M in Series D funding, indicating strong investor confidence.

The company is expanding into Canada, doubling its workforce and opening a new office.

Integration with Lightspeed enhances Homebase's capabilities in workforce management.

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