Senior Conversion Copywriter

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, Financial TechnologyIndustries

Requirements

Candidates should possess 3-5+ years of professional copywriting experience with a focus on conversion/direct response. A strong portfolio demonstrating the ability to write across various formats and tones is required, along with a solid understanding of voice of customer analysis, Jobs-To-Be-Done, empathy mapping, and buyer psychology. Meticulous attention to detail, grammar, and brand voice is essential, as is the ability to work independently and manage multiple projects in a fast-paced, remote environment. Excellent communication and collaboration skills are necessary, along with experience using content collaboration tools like Jira, Notion, Figma, or Asana, and CMS platforms such as Webflow or WordPress.

Responsibilities

The Senior Conversion Copywriter will write clear, persuasive, and on-brand copy for web, email, push notifications, in-app messaging, ads, and video scripts, all optimized for conversion. They will translate research and customer insights into messaging that addresses user motivations, anxieties, and desired outcomes. This role involves collaborating with product marketers, designers, and developers to ensure consistent strategic messaging across touchpoints, and adapting messaging for global audiences with cultural and regulatory sensitivity. Responsibilities also include supporting naming, positioning, and launching campaigns for new products and features, and applying a data-informed lens to testing, learning, and iterating copy.

Skills

Conversion Copywriting

Marketing Copy

Transactional Communications

A/B Testing

Strategic Thinking

Problem-Solving

Client Communication

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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