Senior Content Marketing Manager, EMEA at Clio

Dublin, County Dublin, Ireland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

LegalTech, SaaS, TechnologyIndustries

Requirements

Experienced writer and editor passionate about growing an international business via content marketing
Prioritise impact over perfection with outstanding editing and proofreading skills to capture nuances of different topics for the target audience
Great at balancing content production and distribution while adapting quickly to new insights and opportunities
Deep understanding of the marketing funnel and how SEO fits into it, with passion for increasing organic search at the top of the funnel

Responsibilities

Develop and lead the International content strategy (EMEA & APAC), working closely with regional marketing teams
Establish and curate relevant thought leadership themes to inform messaging across various campaigns
Own the content distribution strategy to maximise reach in key markets, including working with law society and media partners
Manage a team of freelance writers, providing detailed briefings, tone of voice and style guidelines, and competitive keyword research
Tell stories of Clio and customers through case studies, testimonials, and video success stories
Monitor performance, identify and prioritise opportunities to update existing content and core site pages for better search competitiveness
Work with in-house digital strategy team and SEO agency to develop demand generation strategies based on search volume, competitiveness, and relevance
Continually review and refresh keyword research for International markets and share insights with the wider team
Inform and support PR strategy with clear messaging, positioning, and timely content aligned to business themes and campaigns
Craft and develop go-to-market (GTM) messaging aligned to through-the-funnel campaign content for consistency across awareness, consideration, and conversion
Partner with EMEA growth marketing team to create content plans and engagement initiatives for core segments
Support product marketing team in localising and creating content

Skills

Key technologies and capabilities for this role

Content MarketingWritingEditingProofreadingSaaS MarketingContent ProductionContent Distribution

Questions & Answers

Common questions about this position

Is this role remote or does it require working from an office?

The role is based in Ireland or the United Kingdom, but specific details on remote work or office requirements are not provided.

What skills and experience are required for the Senior Content Marketing Manager role?

Candidates need to be an experienced writer and editor with outstanding editing and proofreading skills, a deep understanding of the marketing funnel and SEO, and the ability to balance content production and distribution while adapting to new insights.

What is the team culture like for this position at Clio?

The team values excellence and initiative, loves testing, cares about results, and consists of high-performing marketers seasoned in SaaS driven by collective success, with work having immediate and meaningful impact.

What does the Senior Content Marketing Manager do day-to-day?

You will develop and lead the international content strategy, manage freelance writers, own content distribution including partnerships, curate thought leadership themes, create customer stories like case studies and videos, and monitor performance.

What is the salary or compensation for this role?

This information is not specified in the job description.

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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