Senior Content Marketing Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Fleet Management, AutomotiveIndustries

Requirements

Candidates should possess 5+ years of experience in content marketing or a similar role within a B2B SaaS startup. A strong foundational understanding of organic search, organic social, SEO, and AEO is essential, along with proven expertise in content distribution and building organic strategy. Experience using AI-powered tools to augment content marketing processes and excellent writing, editing, and organizational skills are required. Familiarity with major social media algorithms and community forums is a plus.

Responsibilities

The Senior Content Marketing Manager will design and implement content strategies to enhance Cardata's market positioning and messaging, ensuring multi-channel storytelling and a consistent brand voice. Responsibilities include evaluating content performance, researching industry trends to inform content creation, and collaborating with teams on creative copywriting and campaign development. This role owns all SEO initiatives to expand inbound organic traffic and manages the AEO workflow for LLM presence. The manager will also be the primary contact for content production and distribution across all marketing workflows.

Skills

Content Marketing Strategy

Content Creation

Content Distribution

Search Engine Optimization (SEO)

AI Integration

Market Research

Data Analysis

Startup Environment

Cardata

Managed tax-free vehicle reimbursement programs

About Cardata

Cardata delivers expertly managed, tax-free vehicle reimbursement solutions with cutting-edge GPS mileage tracking and comprehensive business intelligence reports. By leveraging this sophisticated technology, Cardata ensures precise business mileage tracking and reduces administrative burden, leading to considerable annual savings for businesses. This focus on technological accuracy and efficiency makes Cardata a leader in optimizing vehicle-related operations and offers a dynamic workplace environment dedicated to innovation and operational excellence.

Toronto, CanadaHeadquarters

1999Year Founded

$97.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Enterprise Software, FintechIndustries

51-200Employees

Risks

Emerging startups offering innovative solutions could erode Cardata's market share.

Potential IRS regulation changes may require costly software updates for compliance.

Economic downturns may reduce demand for vehicle reimbursement programs.

Differentiation

Cardata offers IRS compliant, non-taxable vehicle reimbursements in the US and Canada.

Proprietary data and technology enhance Cardata's vehicle reimbursement accuracy and fairness.

Dedicated support ensures excellent service for Cardata's vehicle reimbursement programs.

Upsides

Cardata raised $100M to accelerate growth and product innovation in September 2023.

Integration of AI-driven analytics enhances accuracy and efficiency of reimbursement calculations.

Expansion into EV reimbursement programs taps into the growing electric vehicle market.

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