Atlan

AI-Era SEO & Content Discoverability Lead

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Data Management, SaaS, BiotechnologyIndustries

Job Description

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Position Overview

Atlan is transforming data chaos into clarity and seamless collaboration with its active metadata platform. We empower ambitious teams across industries, from Fortune 500 leaders to hyper-growth startups, to unlock the full potential of their data. Recognized by Gartner and Forrester, Atlan is at the forefront of reimagining how humans and data work together. We are seeking a strategic and technically sharp leader to own discoverability in the new era of AI-driven retrieval. This role is crucial for ensuring Atlan's knowledge surfaces effectively, designed to be cited, summarized, and trusted by both people and machines.

Why This Role is Important

Our mission at Atlan is to help the humans of data do their life's best work. This depends on being discoverable at the moment of need. As search evolves into retrieval, where AI systems extract and synthesize information, it's essential for our content (blog, website, documentation) to be structured for context, cited as a source, and surfaced as a trusted answer. Your work will be foundational to how the world understands Atlan and how we reach the people we're building for.

Your Mission

LLM Visibility & AI-First Discoverability

  • Drive Atlan’s visibility across retrieval-augmented platforms like ChatGPT, Perplexity, and Google AI Overviews.
  • Build and optimize structured content formats (e.g., glossary hubs, definitional clusters, entity-driven microsites) to improve inclusion in LLM responses.
  • Track our presence across AI-generated answers and design experiments to improve recall, summarization quality, and citation frequency.

Relevance Engineering & Semantic SEO

  • Develop and execute a scalable strategy for semantic SEO and discoverability, grounded in entity-based architecture, internal linking systems, and schema markup.
  • Own the evolution of Atlan’s topical authority model, ensuring structured coverage, canonical references, and deep metadata for every core topic.
  • Build durable frameworks that unify blog, website, documentation, and glossary content under a consistent semantic and architectural system.

Content Architecture & Data-Led Playbooks

  • Define best practices for structuring content to be machine-readable and LLM-aligned, from passage-level structuring to metadata injection.
  • Lead cross-functional implementation of technical enhancements (schema, canonical tags, embedding strategies) that improve retrieval fidelity.
  • Develop playbooks for content, product marketing, and web teams to ensure discoverability is designed into every surface by default.

Measurement & Attribution in a Zero-Click World

  • Redefine discoverability success metrics beyond traffic to include AI impressions, semantic authority, retrieval accuracy, and zero-click exposure.
  • Partner with Growth Analytics to measure shifts in demand patterns, understand performance across surfaces, and tie efforts to influenced pipeline.
  • Build and maintain dashboards to monitor performance across SEO and generative retrieval channels.

Cross-Functional SEO Evangelism

  • Lead education and alignment across web, content, brand, and product marketing teams on how modern retrieval and AI impact discoverability.

Company Information

Atlan is the world’s first active metadata platform, helping organizations transform data chaos into clarity and seamless collaboration. We empower ambitious teams across industries to unlock the full potential of their data.

Skills

SEO
Content Strategy
Discoverability
AI
Metadata
Search Engine Optimization
Content Marketing
Technical Writing
Data Governance
Information Retrieval
Knowledge Management

Atlan

Unified platform for data management and collaboration

About Atlan

Atlan offers a platform for data management that helps teams access and understand their data while promoting collaboration. Its unique data catalog organizes metadata, reducing data silos and integrating with various industry tools to create a comprehensive data stack. The company uses a pay-as-you-go revenue model, making it flexible for businesses of all sizes, and is known for its strong customer service with quick response times. Atlan's goal is to streamline data management processes, enhancing data accessibility and collaboration for organizations.

Singapore, SingaporeHeadquarters
2019Year Founded
$195.5MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees

Benefits

Remote Work Options

Risks

Emerging startups with similar capabilities could dilute Atlan's market share.
Rapid AI evolution may require Atlan to invest heavily in R&D.
Over-reliance on key partnerships poses risks if terms change or dissolve.

Differentiation

Atlan offers a unique data catalog that organizes and activates metadata effectively.
The platform integrates seamlessly with tools like Slack, Snowflake, and Tableau.
Atlan provides a personalized, collaboration-first experience for data management.

Upsides

Atlan raised $105M in Series C funding, boosting its valuation to $750 million.
The demand for data democratization tools is increasing, benefiting Atlan's offerings.
Growing interest in AI and machine learning enhances Atlan's data processing capabilities.

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