AI-Era SEO & Content Discoverability Lead

Job Description

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Position Overview

Atlan is transforming data chaos into clarity and seamless collaboration with its active metadata platform. We empower ambitious teams across industries, from Fortune 500 leaders to hyper-growth startups, to unlock the full potential of their data. Recognized by Gartner and Forrester, Atlan is at the forefront of reimagining how humans and data work together. We are seeking a strategic and technically sharp leader to own discoverability in the new era of AI-driven retrieval. This role is crucial for ensuring Atlan's knowledge surfaces effectively, designed to be cited, summarized, and trusted by both people and machines.

Why This Role is Important

Our mission at Atlan is to help the humans of data do their life's best work. This depends on being discoverable at the moment of need. As search evolves into retrieval, where AI systems extract and synthesize information, it's essential for our content (blog, website, documentation) to be structured for context, cited as a source, and surfaced as a trusted answer. Your work will be foundational to how the world understands Atlan and how we reach the people we're building for.

Your Mission

LLM Visibility & AI-First Discoverability

• Drive Atlan’s visibility across retrieval-augmented platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Build and optimize structured content formats (e.g., glossary hubs, definitional clusters, entity-driven microsites) to improve inclusion in LLM responses.
• Track our presence across AI-generated answers and design experiments to improve recall, summarization quality, and citation frequency.

Relevance Engineering & Semantic SEO

• Develop and execute a scalable strategy for semantic SEO and discoverability, grounded in entity-based architecture, internal linking systems, and schema markup.
• Own the evolution of Atlan’s topical authority model, ensuring structured coverage, canonical references, and deep metadata for every core topic.
• Build durable frameworks that unify blog, website, documentation, and glossary content under a consistent semantic and architectural system.

Content Architecture & Data-Led Playbooks

• Define best practices for structuring content to be machine-readable and LLM-aligned, from passage-level structuring to metadata injection.
• Lead cross-functional implementation of technical enhancements (schema, canonical tags, embedding strategies) that improve retrieval fidelity.
• Develop playbooks for content, product marketing, and web teams to ensure discoverability is designed into every surface by default.

Measurement & Attribution in a Zero-Click World

• Redefine discoverability success metrics beyond traffic to include AI impressions, semantic authority, retrieval accuracy, and zero-click exposure.
• Partner with Growth Analytics to measure shifts in demand patterns, understand performance across surfaces, and tie efforts to influenced pipeline.
• Build and maintain dashboards to monitor performance across SEO and generative retrieval channels.

Cross-Functional SEO Evangelism

• Lead education and alignment across web, content, brand, and product marketing teams on how modern retrieval and AI impact discoverability.

Company Information

Atlan is the world’s first active metadata platform, helping organizations transform data chaos into clarity and seamless collaboration. We empower ambitious teams across industries to unlock the full potential of their data.