Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, FinTech, TechnologyIndustries
Requirements
- Strategic and results-oriented marketing leadership experience
- Ability to design and execute high-impact marketing programs for demand generation and sales acceleration in B2B payments
- Experience driving marketing for direct merchants and indirect partners (acquirers, payment facilitators, technology partners)
- Capability to adapt global strategies for Asia Pacific region
- Strong collaboration skills with cross-functional marketing groups, sales leaders, and strategic partners
- Passion for driving growth, building brand leadership, and delivering measurable business results
Responsibilities
- Develop and execute lead generation programs for VAS Acceptance Solutions to deliver measurable business outcomes
- Collaborate with cross-functional teams to drive global lead generation campaigns, providing Asia Pacific nuances and target account lists/markets
- Lead planning and execution of Visa-led events, external events, and webinars to position Visa as an industry leader and generate demand
- Collaborate with strategic partners to identify and engage in priority industry events supporting B2B marketing strategy
- Lead development of event content and engagement strategies to raise awareness and engage key decision-makers
- Create and localize sales tools (presentations, case studies, RFP pitches) for sales team to accelerate sales opportunities
- Partner with sales to develop bespoke sales pitches for strategic clients or prospects with measurable revenue impact
- Drive thought leadership initiatives to strengthen Visa’s position in the B2B payments ecosystem
- Develop compelling multi-channel content (web, social, event presentations) to drive engagement and lead generation
- Collaborate with subject matter experts and corporate communication teams to produce high-quality content and speaking engagement materials
- Monitor industry trends, competitive activities, and market opportunities to shape marketing and content strategies
- Analyze campaign and event data to generate actionable insights for decision-making and future programs
- Measure and report on marketing performance, tracking KPIs and revenue impact, sharing results with senior leaders
- Maintain rigorous lead management and collaborate with global and market sales teams for smooth lead handoff to conversion
Skills
Demand Generation
Lead Generation
B2B Marketing
Event Planning
Webinars
Strategic Marketing
Cross-Functional Collaboration
Payments Marketing
Product Marketing
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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