Senior Commercial Excellence Executive at Abbott

Hong Kong

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Bachelor’s Degree in related fields preferably of Information Technology, Life Science or Business Management
At least 3 years successful experience in CRM system management or Marketing/Sales specialist position
Proven experience working within CRM/e-detailing project and/or campaign management
Demonstrated experience in working with databases, data analysis with accurate, systematic and methodical
Ability to manage project, organize and prioritize
Excellent team player and interpersonal skills
Self-motivated, driven and the desire to help
Ability to work to strict and tight deadlines whilst remaining calm when under pressure, especially the demonstration of result orientated characteristic
Excellent English communication skills both verbal and written
Advanced level of computer literacy in Microsoft packages, particularly in Excel

Responsibilities

Lead the Customer Relationship Management (CRM) system (ARISE) in Hong Kong, acting as the key liaison with system providers to resolve stakeholder issues and enhance system usability
Manage CRM content by uploading promotional materials, product updates (new launches and withdrawals), and ensuring data accuracy
Drive Multi-Channel Engagement (MCE) initiatives by collecting HCP consent, co-developing MCE materials with Marketing, and managing digital platforms (e.g., email campaigns, webinars, SMS video detailing) to engage target HCPs effectively
Generate and deliver monthly SFE (Sales Force Effectiveness) reports for business meetings, including dashboard analytics and productivity insights
Collaborate closely with Sales and Marketing teams to develop and implement Segmentation & Targeting strategies, ensuring alignment with business objectives and market dynamics
Support the continuous refinement of targeting models to optimize field force effectiveness and customer engagement
Calculate and formulate incentive payouts for the Hong Kong market, ensuring accuracy and timely submission for review and approval
Partner with stakeholders to define and align sales targets, integrating them into the incentive framework to drive performance and motivation
Support the integration of IMS raw data into internal systems
Generate quarterly market share reports, country performance dashboards, and ad-hoc analytics to support commercial decision-making and strategic planning
Facilitate training programs in collaboration with trainers, including product certification, PKT (Product Knowledge Training), and training system management
Coordinate with the Commercial Excellence Manager to align training initiatives with the EPD Training Academy and commercial team needs
Collaborate with the Head of Commercial Excellence and Country Manager on specific commercial projects and initiatives
Provide support to Singapore and Taiwan markets as needed

Skills

Key technologies and capabilities for this role

CRMMulti-Channel EngagementSegmentation & TargetingIncentive ManagementTarget SettingSales Force EffectivenessDashboard AnalyticsMarket IntelligenceDigital PlatformsData AccuracyCross-functional Collaboration

Questions & Answers

Common questions about this position

What education and experience are required for this role?

A Bachelor’s Degree in related fields, preferably Information Technology, Life Science, or Business Management, is required.

Is this a full-time position?

Yes, this is a full-time employment position.

Where is this role based, and does it involve travel?

The role is based in Hong Kong, leading CRM and CLM initiatives there, with additional support provided to Singapore and Taiwan as needed.

What are the main responsibilities of this position?

Key responsibilities include leading CRM and Multi-Channel Engagement in Hong Kong, supporting segmentation & targeting, incentive management, market intelligence reporting, training, and cross-country collaboration.

What kind of collaboration is involved in this role?

The role involves cross-functional collaboration with Sales, Marketing, system providers, trainers, the Commercial Excellence Manager, Head of Commercial Excellence, and Country Manager, as well as support across Hong Kong, Singapore, and Taiwan.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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