Senior Campaign Planner at Universal Music Group

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Expertise in integrated marketing
Ability to take a strategic and integrated approach across communications, audiences, channels, and performance
Experience supporting end-to-end delivery and optimising performance of omnichannel marketing
Skills in planning, development, execution, and measurement of marketing campaigns
Ability to ensure activity is insight-led and balanced

Responsibilities

Support the Director of Marketing & Creative in managing end-to-end delivery and optimising performance of Abbey Road’s omnichannel marketing
Inspire audiences and help communicate the story, purpose, and vision of Abbey Road
Lead the planning, development, execution, and measurement of marketing work to grow audience share, engagement, and profitable behaviour
Plan the brand calendar
Orchestrate marketing communications, brand programmes, and activations
Manage campaign and content development
Review and measure impact of marketing activities
Drive brand effectiveness

Skills

Key technologies and capabilities for this role

Campaign PlanningMusic MarketingDigital MarketingA&RSales

Questions & Answers

Common questions about this position

What is the employment type for the Senior Campaign Planner role?

The position is full-time.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for the Senior Campaign Planner position?

This information is not specified in the job description.

What is the company culture like at Universal Music Group and Abbey Road?

The company emphasizes a passionate and dedicated team in a commercial and innovative business, welcomes diversity including neurocognitive variations, and is committed to inclusivity and making reasonable adjustments.

What makes a strong application for this role?

Highlight your alignment with the company's inclusive values; if you need reasonable adjustments for the application process, including alternatives to the online form or disclosing a neurocognitive condition, email UniversalMusicCareers@umusic.com.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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