Senior Business Analyst (Growth) at Whoop

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Fitness, WearablesIndustries

Requirements

5+ years of experience in a deeply analytical role, preferably within a growth or product-focused environment
Bachelor’s degree in Business, Statistics, Data Science, or a related field
Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment
Creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders
Self-starting, fast-moving, and collaborative approach to problem-solving
Strong technical and analytical skills; SQL skills required, Python experience a plus
Strong oral and written communication skills
Excellent attention to detail with the ability to handle multiple tasks efficiently
Proficiency with data visualization tools
Willingness to relocate to Boston, MA if necessary to work out of the WHOOP office

Responsibilities

Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value
Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention
Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth
Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions
Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics
Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team
Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making

Skills

Key technologies and capabilities for this role

Data AnalysisA/B TestingAnalytics FrameworksData IntegrationCustomer Journey AnalysisExperimentationReportingBusiness Intelligence

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in the WHOOP office in Boston, MA, and the successful candidate must be prepared to relocate if necessary to work out of the Boston office.

What are the key qualifications and skills required for this position?

Candidates need 5+ years in a deeply analytical role, preferably in growth or product environments, a Bachelor’s degree in Business, Statistics, Data Science or related, strong SQL skills (Python a plus), proficiency with data visualization tools, and excellent communication and problem-solving abilities.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture does WHOOP have?

This information is not specified in the job description.

What makes a strong candidate for this Senior Business Analyst role?

A strong candidate has a track record delivering value in analytics within direct-to-consumer or e-commerce, a creative and self-starting approach to distilling complex data into actionable insights, and the ability to collaborate effectively with product teams while handling multiple tasks.

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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