Senior Brand Manager - Nutrition at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, NutritionIndustries

Requirements

Minimum 6–7 years of relevant marketing experience in a multinational FMCG environment
At least 1–2 years in a similar senior brand management role
FMCG background preferred
Bachelor’s degree in Marketing, Business, or a related field; a background in Science is a plus
Strategic thinking and business acumen
Strong organizational and planning capabilities
Analytical mindset with problem-solving skills
Self-driven and collaborative team player
Excellent interpersonal and communication skills
Proficient in English (verbal and written)
Skilled in MS Office applications

Responsibilities

Develop and execute consumer and digital marketing strategies to enhance brand engagement and experience
Lead social and digital campaigns across platforms including social media, brand websites, and e-commerce pages, ensuring high-quality execution and timely delivery
Design and implement automated marketing campaigns based on consumer insights and journey mapping via Salesforce.com; collaborate with CRM teams to drive conversion and retention
Propose and manage marketing, advertising, and promotional strategies to meet short- and long-term business objectives
Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions
Oversee budget planning, reporting, and forecasting; ensure accuracy and achievement of KPIs for new product launches
Foster strong cross-functional relationships to ensure seamless execution of marketing programs
Develop and implement annual brand plans, including marketing objectives, strategies, and promotional activities
Support Business Excellence recertification and maintain compliance with corporate standards
Address consumer feedback and complaints with actionable solutions
Ensure all marketing activities adhere to legal, ethical, and corporate safety standards
Manage and coach a Marketing Executive, providing guidance and feedback to support project success and professional development

Skills

Brand Strategy

Digital Marketing

Social Media

Salesforce.com

CRM

Consumer Insights

Market Analysis

Budget Planning

KPI Management

E-commerce

FMCG Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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