Senior Brand Manager Ensure (Pipeline) at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

More than 7 years of work experience in related brand building and digital marketing in FMCG/Technology/Health Care industry
Preferred background in digital
Preferred experience in CRM

Responsibilities

Develop total brand digital consumer marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers
Lead brand digital campaigns. Manage external agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams
Manage agencies to develop and produce always on digital content tailoring to consumer journeys to drive new user acquisition, retention, engagement and loyalty. Manage and monitor performance of content broadcasting on digital and social channels through media audience segmentation and targeting
Manage brand site (Ensure Official Page), brand store (Ensure Abbott Store), social media page (Facebook, YouTube, TikTok…), and Ecommerce Sites (Shopee, Lazada, TikTok Shop – collaborating with Ecommerce team) for optimal consumer experience
Develop and deploy new Online-to-Offline Consumer Innovations to connect demand generation from digital communication/ethical channels to offline demand fulfilment at trade
Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated business models to generate more demand
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights
Prepare budgets, reports and forecasts in a timely manner
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans to address them
Support Business Excellence recertification and sustain business excellence standards
Effectively communicate with cross-functional teams, upwards and downwards

Skills

Key technologies and capabilities for this role

Digital MarketingContent MarketingPerformance MarketingCommercial InnovationConsumer StrategyCampaign ManagementAgency ManagementCreative DevelopmentProductionCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this Senior Brand Manager role?

The position is full-time employment.

Is this Senior Brand Manager position remote or office-based?

This information is not specified in the job description.

What key skills are required for the Senior Brand Manager role?

The role requires strong digital marketing strategy skills, agency management, performance monitoring through data analysis, and analytical ability to evaluate customer experience across channels.

What is the company culture like at Abbott?

Abbott offers career development opportunities, is recognized as a great place to work globally, and emphasizes doing work that matters while supporting growth, learning, and well-being.

What makes a strong candidate for this Senior Brand Manager position?

Strong candidates should demonstrate experience in digital consumer marketing strategy, leading campaigns, managing agencies, optimizing digital channels, and using analytics to improve customer acquisition and lifetime value.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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