Senior Brand Manager - Downstream Nutrition at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Nutrition, Healthcare, PharmaceuticalsIndustries

Requirements

6-8 years of work experience, preferably in OTC or FMCG market; medical and clinical background preferred or experience in nutrition category is a plus
Experience in consumer marketing and/or medical marketing in MNC
Digital marketing experience
Data analysis and project management experience
Good presentation skills and oral communication skills
Proactive in problem resolving and a team player
Self-motivated, creative, and well organized
Good command of English
MS Office skills
Bachelor's degree

Responsibilities

Lead execution of all marketing activities related to HCPs and patient/consumer in Vietnam for Nutrition
Play a leadership role in HCP and Consumer marketing areas
Develop and align the annual marketing plan for different brand positioning and channels, coordinate successful implementation, and grow long-term sales, profit, and market share for assigned products
Partner with the Area team to build the annual marketing strategy and plan, and gain alignment across functions and management to achieve targeted sales growth and market share
Prepare HCP marketing materials related to nutrition, ensuring timely translation of global/approved materials to Vietnamese
Execute HCP marketing toolbox and selling kits, including campaigns and sales tools for sales teams to use with pediatric HCPs/nurse educators
Support local and international congresses, forums, and meetings to promote the nutrition portfolio awareness
Facilitate team understanding of therapeutic areas and opportunities for Nutrition and new products by conducting medical and product training for sales force; ensure integrity of all training
Develop annual medical marketing and education plan aligned with marketing strategies
Act as medical and product consultant to sales and marketing team
Develop effective feedback loop from the field to support HCP marketing materials and training needs
Ensure quarterly product knowledge training, refreshment, and testing for the sales team
Design and seek endorsement for effective consumer/patient marketing plan to achieve affiliate goals
Understand and infuse global research insights into marketing plans, identify and fulfill research gaps
Adapt existing best practice creative materials and content for various consumer touchpoints
Localize and execute regional marketing engagements based on global/regional guidance/assets for Vietnam
Adopt and adapt HCP and hospital segmentation, and consumer segmentation for targeting strategies and messaging
Maintain and monitor a marketing measurement framework covering all aspects of marketing
Prepare and align quarterly marketing updates for financial cycles
Adopt marketing planning tools from Global and Area to drive strategic management of marketing across channels

Skills

HCP Marketing

Consumer Marketing

Marketing Strategy

Brand Management

Sales Training

Product Training

Market Research

Marketing Plan Development

Campaign Execution

Sales Tools

Medical Marketing

Therapeutic Areas

Nutrition Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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