Senior Brand Creative at Hypebeast

Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, LifestyleIndustries

Requirements

5+ years in brand creative, design, or art direction (fashion or lifestyle brand preferred)
Strong portfolio of brand storytelling, campaign visuals, and creative direction
Global perspective and understanding of fashion and creative fields/trends
Hands-on experience with creative design and content production
Fluent in Adobe Creative Suite, including Photoshop, Illustrator, and other creative tools
Excellent communication skills to work well in a cross-functional team setting, including with Hypebeast overseas teams
Time management skills and self-motivated ability in a fast-paced environment
Business-level English and Korean preferred
Understanding of Hypebeast

Responsibilities

Define brand positioning, values, tone, and visual identity for the private label
Develop creative concepts for seasonal drops, themes, collaborations, and campaigns
Oversee brand identity elements (logos, packaging, design guidelines)
Partner with external creatives and collaborators to elevate brand storytelling
Identify and pitch potential creative collaborations that align with Hypebeast identity
Ensure consistency of creative vision across all channels
Keep creative projects on schedule by managing internal and external creative resources
Create brand decks and campaign presentations that articulate creative direction
Oversee and create content for digital channels (social, e-commerce, editorial)
Ensure timely delivery of creative assets for product launches
Work with Hypebeast creative/editorial teams to align tone and visual direction
Work with HBX e-commerce team to provide key visuals and campaign assets

Skills

Key technologies and capabilities for this role

Adobe PhotoshopAdobe IllustratorAdobe Creative SuiteCreative DirectionBrand PositioningVisual IdentityArt DirectionContent ProductionCampaign CreationBrand Storytelling

Questions & Answers

Common questions about this position

What is the location for this role?

This role is located and based in Seoul, and candidates must be eligible to work in South Korea.

What experience is required for this position?

Candidates need 5+ years in brand creative, design, or art direction, preferably in fashion or lifestyle brands, along with a strong portfolio of brand storytelling and creative direction.

What technical skills are needed?

Fluency in Adobe Creative Suite, including Photoshop and Illustrator, and hands-on experience with creative design and content production are required.

What is the salary for this role?

The salary is not specified in the job description, but candidates are asked to provide their expected salary in the application.

What should I include in my application?

Submit your portfolio, cover letter, CV, and expected salary. A strong portfolio demonstrating brand storytelling, creative direction, and understanding of Hypebeast will make you stand out.

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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