Senior Associate, Builder AXP at Humana

Louisville, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing TechnologyIndustries

Requirements

Bachelor’s degree in marketing, business, or a related field or 3-5 years’ working within a marketing campaign delivery team
3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator with the ability to collaborate across technical and business teams
Comfortable working in agile pod-based, or cross-functional environments

Responsibilities

Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements
Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness
Conduct rigorous quality assurance across journey/campaigns components including events, wait steps, personalization rules, and cross-channel triggers
Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes
Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team
Contribute to platform governance, best practices, and continuous improvement in journey orchestration
Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction
Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels
Drive operational excellence through hands-on configuration, QA, and platform stewardship
Champion innovation and continuous improvement in marketing operations and customer experience

Skills

Adobe Experience Platform

Adobe Journey Optimizer

Next Best Action

Journey Orchestration

Audience Segmentation

Personalization

Quality Assurance

Real-time Behavioral Signals

Campaign Deployment

Platform Governance

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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