Senior Analyst, Digital Experience Performance at Inspire

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RestaurantIndustries

Requirements

4 Year Degree and/or Bachelor’s degree in a relevant field preferred (e.g., Business, Marketing, Data Analytics)
3-5 years of experience in digital/ecommerce performance analysis, preferably in the Restaurant industry
Moderate to Advanced proficiency with GA4 (Google Analytics), experience with Quantum Metric is a plus
Moderate to Advanced proficiency in Excel, PowerPoint, and using data visualization tool, preferably Power BI (Dashboard level, coding experience not required)
Experience with A/B testing tools (e.g., Optimizely), quantitative analysis, and optimization strategies
Solid understanding of user behavior and conversion rate optimization strategies
Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical audiences
Strong collaboration skills, with experience working cross-functionally across teams and senior leadership
Experience with tag management systems (e.g., Google Tag Manager, Tealium, mParticle) is a plus

Responsibilities

Independently analyze and report on key digital performance metrics (e.g., Sessions, Conversion Rates) on a Weekly and Monthly basis
Present insights and performance data in a compelling way to stakeholders at all levels, ensuring that recommendations are actionable and aligned with business objectives
Deliver actionable insights and recommendations for optimizing user experience across Inspire Brands' websites and apps
Lead A/B testing initiatives, specifically working cross-functionally with Brand Digital to gain alignment on tests, analyzing results, providing next step recommendations and ensuring tests meet business goals and SLAs
Collaborate with cross-functional teams (Product, Brand Digital) to prioritize and implement optimization initiatives
Proactively identify trends for digital optimization, and report findings to leadership, uncovering opportunities for performance improvements
Support ad-hoc requests for reporting, insights, and data analysis from business stakeholders
Stay up to date with the latest digital performance and analytics tools, methodologies, and industry trends

Skills

GA4

Google Analytics

Quantum Metric

A/B Testing

Digital Analytics

Ecommerce Analysis

Data Reporting

Performance Metrics

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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