Senior Account Supervisor, Earned Media at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Public Relations, Marketing, Advertising, Retail, GroceryIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 7 years of experience in media relations, with a strong focus on earned media strategies, particularly within the retail and grocery industries. A deep understanding of the media landscape, including broadcast, print, digital, and new media, is essential, along with experience securing coverage across various channels. Strong analytical and strategic thinking skills are required, as is the ability to develop and execute comprehensive media plans.

Responsibilities

The Senior Account Supervisor will lead the development and execution of multi-channel media strategies for clients, ensuring alignment with their brand tonality and objectives. They will conduct thorough research on the retail and grocery landscape, key competitors, and client issues to inform strategy development. The role involves pitching media strategies, securing media coverage, and delivering results across various channels, including broadcast, print, digital, and new media. Additionally, the Senior Account Supervisor will host media onsite for events and contribute to strengthening media savviness within account teams and clients, and will be responsible for running entire workstreams, leading the strategy and counsel to clients, delegating to team members and exceeding expectations on KPIs.

Skills

Earned Media Strategy

Media Execution

Retail Media

Grocery Media

Business Media

Lifestyle Media

Local Media

Broadcast Media

Print Media

Digital Media

New Media

Podcast Media

Media Relations

Storytelling

Consumer Behavior

Strategic Counsel

Competitive Analysis

Problem Solving

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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