Segment Marketing Manager, EMEA/APAC

United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Strategy, BiotechnologyIndustries

Requirements

Candidates must have SaaS experience, including familiarity with SaaS metrics, digital channels, and product-led growth models. A minimum of 6 years of experience in B2B marketing is required, with a proven track record of developing, launching, and managing integrated marketing campaigns. Experience marketing to technical, revenue, or brand-centered roles within B2B is essential, along with strong skills in translating customer insights into actionable strategy and conducting customer research. Excellent project and stakeholder management skills, proficiency with project management tools, and strong communication and cross-functional collaboration abilities are necessary. Familiarity with presentation building and public speaking, as well as comfort with experimentation and testing, particularly with AI tools, is also required.

Responsibilities

The Segment Marketing Manager will develop and own the go-to-market strategy for defined audiences, focusing on collecting and translating market, competitor, and customer insights into marketing campaigns. Key responsibilities include developing segment marketing strategies, driving segment campaign development in collaboration with channel owners and project management teams, and acting as the central source of segment truth by bringing together insights from the field. The role involves regular engagement with prospects and customers, partnering with Product to identify utilization and adoption metrics, and collaborating with Sales and Sales Enablement to share key insights and develop activation materials.

Skills

Segment Marketing Strategy

Go-to-Market Strategy

Market Insights

Competitor Analysis

Customer Insights

Marketing Campaigns

Campaign Development

Customer Retention

Data Analysis

Storytelling

Collaboration

Project Management

Communication

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees

Benefits

Competitive salary

Fully remote team

401(k)

Flexible time off

Company equity

Parental leave

Health insurance

End of Year closure

Fertility benefits

Flexible monthly stipend

Free premium Mural account

Risks

Competition from AI-powered tools by Microsoft and Google threatens market share.

Subscription model may suffer during economic downturns as businesses cut costs.

New brand and UI changes may not appeal to all existing users, risking churn.

Differentiation

Mural offers AI-powered features enhancing productivity and creative collaboration.

Partnership with Theta Lake provides unique compliance solutions for digital whiteboarding.

Mural's new brand identity and UI focus on intuitive and engaging user experiences.

Upsides

AI integration positions Mural as a leader in digital collaboration innovation.

Compliance solutions with Theta Lake cater to financial services' secure collaboration needs.

Winning Microsoft Partner of the Year boosts Mural's credibility and market reach.

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