Sales Manager - Retailers at Nielsen

Madrid, Community of Madrid, Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Market ResearchIndustries

Requirements

Good understanding of the dynamics of the FMCG business
Minimum 3 years of experience in sales of solutions or advanced information services to FMCG retailers and/or manufacturers
Familiar with the specs and usage of retail tracking business services within the market
Skillful in driving client interest and new business through creative proposal- and solution creation resulting in high client satisfaction level
Easy connecting with clients and ability to build and maintain own network among assigned clients
Both short-term and long-term results oriented
Excellent communication skills, ability to read other’s styles and adapt behavior accordingly
Fluent in Spanish and English
High-energy self-starter and curious
Passionate about sales, growth, building relationships and new business opportunities
Willing to work in a collaborative environment within the Retailer Sales team and with other NIQ teams, local and international

Responsibilities

Achieving revenue targets by client and brand
Maintaining an excellent relationship with retailers specially at C-level
Introduction of NielsenIQ new solutions to retailers
Full responsibility on the development of the Joint Business Plan with retailers to reach our objectives, including success metrics
Account Business Development, including up-selling and cross-selling
Coordination with Customer Success, Product Expert and Operations teams, both at local and international level
Coordination with Retailer Vertical team at international level
Continuous training and in-depth knowledge of NielsenIQ retailer's portfolio
Regular contact and excellent relationship with market stakeholders like AECOC, Media agencies, etc

Skills

Key technologies and capabilities for this role

SalesAccount ManagementBusiness DevelopmentRevenue TargetsC-level Relationship ManagementJoint Business PlanUp-sellingCross-sellingCustomer Success CoordinationProduct Knowledge

Questions & Answers

Common questions about this position

Is this position remote or on-site?

This is an on-site position.

What experience is required for this Sales Manager role?

Minimum 3 years of experience in sales of solutions or advanced information services to FMCG retailers and/or manufacturers is required, along with a good understanding of FMCG business dynamics and familiarity with retail tracking services.

What key skills are needed for success in this role?

Key skills include excellent communication, ability to build and maintain client relationships especially at C-level, skillful proposal creation for new business, and coordination with cross-functional teams.

What is the company culture like for this team?

The culture is collaborative, involving work within the Retailer Sales team and with other NIQ teams locally and internationally, in a dynamic environment suited for high-energy self-starters passionate about sales and growth.

What makes a strong candidate for this Sales Manager position?

Strong candidates are high-energy self-starters passionate about sales and relationships, with 3+ years selling to FMCG retailers, fluent in Spanish, and skilled in creative solution-selling and cross-team coordination.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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