Sales Enablement Manager - Omni at Land O'Lakes

San Jose, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Retail, FoodserviceIndustries

Requirements

4-year college degree or equivalent work experience
4 or more years in self-directed field-based selling role or in Headquarter based sales support/customer marketing role - required
Proficiency with syndicated data sources (IRI and IRI Unify), proficiency in Excel and PowerPoint
Knowledge of POWER BI or other data visualization package - required
Demonstrated ability to utilize and understand Salesforce reporting - required
Ability to pull and analyze data out of enterprise reporting tools (PowerBI, Salesforce, TPM tool, etc.) - required
Working understanding of trade management systems to analyze and create trade programs - required
Demonstrated ability to develop and lead new item launches, product withdrawals/recalls, and price changes across channels - required

Responsibilities

Own and coordinate Joint Business Planning (JBP) and spend negotiations alongside other business negotiations (trade, shopper, Retail Media Networks (RMN))
Work closely with shopper marketing and digital/e-commerce teams during the development of customer sell-in stories as well as lead customer negotiations in collaboration with the sales team
Act as a conduit for omni-channel requests and questions between sales, marketing, and central teams
Facilitate the execution of trimester plans with core customers and management of overall omni-channel spend and content requests
Coordinate retailer digital capabilities and input into shared trade/shopper calendar management with BU marketing
Facilitate and obtain spend approval from Business Unit (BU) Marketing while serving as a field sales e-commerce consultant
Develop and maintain the customer playbook/scorecard to track cost to serve and customer spend allocations
Monitor industry wide category and customer specific changes in the competitive landscape to evaluate the effectiveness and impact on our current performance and future strategies
Track and govern omni-channel activities and performance
Handle digital coupon and incentive requests, route creative materials and manage asset deadlines
Oversee omni-channel planning and digital distribution mapping, including online IDs per retailer
Develop and engage connections with field sales leadership (Team Leaders and Directors), marketing directors, supply chain, deployment, warehousing, customer service and IT
Attend key customer sales calls to develop, iterate, and optimize go to market strategies throughout the year
Manage the omni-channel team SharePoint site, conduct audits and update assets as needed
Facilitate the incorporation of executable omni-channel strategies into the annual Sales Planning Guide
Direct and guide omni commerce strategic initiatives and execution for the sales organization
Work closely with the Sales Acceleration Director to provide direction on department prioritization
Manage the development and deployment of the annual trade and promotion plan across the Retail channel including Butter, Deli, DCC, RSS, and Hispanic categories, as well as Foodservice and Education channels
Provide customer perspective to internal cross functional teams while coordinating internal resources and managing projects and initiatives that drive annual plan objectives
Attend sales calls with strategic customers as needed throughout the year

Skills

Key technologies and capabilities for this role

Sales EnablementJoint Business PlanningTrade PromotionE-commerceShopper MarketingDigital CapabilitiesRetail Media NetworksOmni-channelCustomer NegotiationProject Management

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

What is the work arrangement or location for this role?

This information is not specified in the job description.

What are the key responsibilities or skills needed for the Sales Enablement Manager role?

Key responsibilities include coordinating Joint Business Planning (JBP) and spend negotiations, acting as a conduit for omni-channel requests between sales, marketing, and central teams, managing omni-channel spend and content requests, monitoring competitive landscape changes, and developing connections with field sales leadership and other teams.

What is the team structure or collaboration like in this role?

The role involves close collaboration with the Sales Acceleration Director, field sales leadership (Team Leaders and Directors), shopper marketing, digital/e-commerce teams, BU Marketing, and cross-functional teams like supply chain, deployment, warehousing, customer service, and IT.

What makes a strong candidate for this Sales Enablement Manager position?

A strong candidate should have experience in sales enablement, omni-channel commerce, trade and promotion planning, customer negotiations, and cross-functional coordination, particularly in retail and foodservice channels with the ability to monitor competitive landscapes and manage digital initiatives.